University of Arizona: The First Creative Campus of the West University of arizona and adobe Partnership


  • Melody Buckner, PhD., Director of Digital Learning and Interim Dean - UA Sierra Vista (Arizona Branch Campus System)
  • Brian Puente, Creative Cloud Evangelist
  • Ryan Straight, UA Faculty
  • Robert Johnson, UA Student

University of Arizona Overview

  • Established in 1885, the University of Arizona, the state's super land-grant university with about 43,000 students and over 3,000 faculty. There are 366 degrees available throughout 20 colleges at both the undergraduate and graduate levels.
  • UA produces graduates who are real-world ready through its 100% Engagement Initiative.
  • It benefits the state with an estimated economic impact of $8.3 billion annually.
  • Campuses include: Main Campus, UA Online, UA Sierra Vista (Arizona Branch Campus System including several distance locations), Phoenix-BioMedical and international locations (https://microcampus.arizona.edu/)

The Challenges and The Solutions

Two Initiatives

  • Adobe Experience Manager (AEM)
  • Creative Cloud Campus

Adobe Experience Manager

AEM is a new product to campus and it’s a big complicated Adobe tool (think along the lines of Photoshop with lots of features and functionality). It integrates with the Adobe Creative Cloud suite and has both a web interface as well as a desktop companion app which allows you to search assets in the AEM from your desktop.

The UA AEM environment is currently under development in what we’re calling Phase I and a group of early adopters are working through the platform set-up and a few early integrations.

These early adopters are:

  • University Relations (Marketing and Branding) – who are transitioning their brand materials https://brand.arizona.edu/ into the AEM for better permissions and ease of access based on need.
  • Office of Digital Learning - Central repository for content produced by the creative team (video files, html templates, and digital graphics) and course content materials (http://odl.arizona.edu/) .
  • Student Affairs Marketing - Serves as a full service marketing and creative agency within the University of Arizona (https://marketinghub.arizona.edu/)
  • Arizona Public Media – who plan to store video in AEM for broader use (https://www.azpm.org/)

AEM is intended to function

  • 1st as an asset sharing/workspace
  • 2nd as a repository
  • 3rd for archival storage

My Dream for AEM -


  • Faculty to share assets in AEM and integrate into D2L
  • ODL and OIA ability to update and share an asset globally in D2L
  • Design Set Catalog for faculty to browse and select for D2L course development
  • Students to access AEM assets for purposes of creation, review and distribution to the UA Community
  • Hired an Applications Systems Analyst/Developer, Senior in spring 2018

Adobe Creative Cloud Initiative

Our brief history with Adobe Creative Cloud

Yik Yak comments after less than 12 hours of releasing Creative Cloud to students
More comments (the PG ones)!

Moving forward with Adobe Creative Cloud at UA

Brian Puente - Direction of Creative Cloud

  • Admitted Student Day
  • Launch Pad for New Students
  • Fast Track Workshop (Crash Course)
  • Website Hub for Adobe Creative Cloud

Ryan Straight - Faculty Experience with Creative Cloud in the Classroom

Robert Johnson - Student Experience with Creative Cloud on UA Campus

Goals for the Future

  • Faculty - show ways to integrate Adobe into the curriculum
  • Faculty - participate in 100% Engagement
  • Students - events to engage Adobe in campus and everyday life
  • Students - internship opportunities (AEM programmers)
  • Create a culture of sharing with AEM

Mobile Matters - how can we use mobile in curriculum and outreach with Adobe?

Created By
Melody J Buckner

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