University of Arizona: The First Creative Campus of the West University of arizona and adobe Partnership


  • Melody Buckner, PhD., Director of Digital Learning
  • Brian Puente, Creative Cloud Evangelist

University of Arizona Overview

  • Established in 1885, the University of Arizona, the state's super land-grant university with about 43,000 students and over 3,000 faculty. There are 366 degrees available throughout 20 colleges at both the undergraduate and graduate levels.
  • UA produces graduates who are real-world ready through its 100% Engagement Initiative.
  • It benefits the state with an estimated economic impact of $8.3 billion annually.
  • Campuses include: Main Campus, UA South, UA Online, Phoenix-BioMedical and several distance locations including China, Cambodia and Vietnam!

The Challenges and The Solutions

Adobe Experience Manager

AEM is a new product to campus and it’s a big complicated Adobe tool (think along the lines of Photoshop with lots of features and functionality). It integrates with the Adobe Creative Cloud suite and has both a web interface as well as a desktop companion app which allows you to search assets in the AEM from your desktop.

The UA AEM environment is currently under development in what we’re calling Phase I and a group of early adopters are working through the platform set-up and a few early integrations.

These early adopters are:

  • University Relations (Marketing and Branding) – who are transitioning their brand materials https://brand.arizona.edu/ into the AEM for better permissions and ease of access based on need.
  • Office of Digital Learning - Central repository for content produced by the creative team (video files, html templates, and digital graphics) and course content materials .
  • Arizona Public Media – who plan to store video in AEM for broader use (sounds close to what you are proposing)

AEM is intended to function

  • 1st as an asset sharing/workspace,
  • 2nd as a repository, and
  • 3rd for archival storage

Show and Tell on AEM integration with D2L

My Dream for AEM -


  • Faculty to share assets in AEM and integrate into D2L
  • ODL and OIA ability to update and share an asset globally in D2L
  • Design Set Catalog for faculty to browse and select for D2L course development
  • Students to access AEM assets for purposes of creation, review and distribution to the UA Community

Adobe Creative Cloud Initiative

  • Faculty and staff got access to Creative Cloud in fall 2016
  • Students just got access in spring 2017
  • Hired a Creative Cloud Evangelist in spring 2017

Events on campus to promote Creative Cloud include:

Yik Yak comments after less than 12 hours of releasing Creative Cloud to students
More comments (the PG ones)!

Adobe Creative Cloud at UA

  • Faculty and Staff Access
  • · Student Access and Understanding Use
  • · Encouraging Discovery
  • · Creative Competency with Adobe CC
  • · Creative Campus Culture

Goals for the Future

  • Faculty - show ways to integrate Adobe into the curriculum
  • Faculty - participate in 100% Engagement
  • Students - events to engage Adobe in campus and everyday life
  • Students - internship opportunities (AEM programmers)
  • Create a culture of sharing with AEM

Mobile Matters - how can we use mobile in curriculum and outreach with Adobe?

Created By
Melody J Buckner

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