For World Obesity Day 2021, we want to spread the message far and wide. So, we have a number of hashtags that can help amplify the message. The core hashtags for the day that should always be included are around the day itself and this year’s theme:
#WorldObesityDay #WOD2021 #EveryBodyNeedsEverybody
We also want to engage people with why everybody is needed if we are to successfully address obesity. So when speaking about each of the different elements, we also encourage the use of the following hashtags if they are relevant to the post:
#UnderstandingForEverybody #HealthcareForEverybody #ProtectionForEverybody #NutritionForEverybody #EqualityForEverybody
If using photography in your campaign, take care in the selection of images. We recommend using photographs from our image bank, but if using your own photographs, be sure not to use stigmatizing images that perpetuate negative stereotypes. This could include those that focus on the abdomen or lower body, or show people living with obesity from unflattering angles, engaging in sedentary behavior or consuming unhealthy food.
Photography can be left untouched and layered with the illustrations or with a duotone, if you want to pay closer attention to the copy.
For more guidance on using imagery, as well as how to use our illustrations, typography and more, check out our Campaign Book.
For this year’s World Obesity Day, we want to help people understand the scale and impact of obesity around the world.
1. 800 million people around the world are living with obesity.
2. The medical consequences of obesity will cost over $1 trillion by 2025.
3. People living with obesity are twice as likely to be hospitalized if tested positive for Covid-19.
4. Childhood obesity is expected to increase by 60% over the next decade, reaching 250 million by 2030.
Show us your ‘O’ for obesity! Simply hold your hands together in the ‘O’ shape.
Example Tweet: We want to see your ‘O’ for obesity. Take a picture of you making the ‘O’ and post it to show your support for #WorldObesityDay because #EveryBodyNeedsEverybody!
You can download our templates here.
Pick a colour! You can choose from four of our campaign colours.
Next, you can add your own photo in! Simply drag and drop to replace the image with an option of your choice. Resize the photo as needed to make sure there isn't any blank space. You can find alternative photos in our image bank, or choose your own.
You can find alternative straplines for each image here. We have 14 straplines in total, covering everything from Wellbeing, Education, Safety, to Acceptance and Respect. We have Portuguese, French and Spanish versions too! Once you've chosen a strapline, import it into the template and ensure it's aligned within the guidelines.
Next, you can change the copy - but make sure to keep to the word count.
Now you're ready to export the PDF! Check the file once its exported, and print off if you'd like. If you need any additional support, feel free to get in touch.