Logo Evolution Pepsi, IHOP, Chicago Bears

Pepsi
Pepsi, a drink that is known to be one of the top contenders in the soda drink market and is loved by millions.

Why It Was Named?

The reason Pepsi is called Pepsi today is because it was named Created by Caleb Bradham, the fizzy drink was intended to aid in digestion and boost energy. To that end Bradham mixed in pepsin (a digestive enzyme found primarily in the stomach that breaks down food proteins into peptides) which is why Pepsi is called Pepsi back in the day.

Why The Color?

A red, white and blue swirl represents the American colors which then can make Pepsi look like the American soda drink.

Why The Change In The Logo?

The change in the logo can make it seem more simplistic, making the three color swirl represent Pepsi instead of the 1905, confusing font logo spelling out Pepsi.

Licensing

$1.25
Chicago Bears
The Chicago Bears is a extremely popular NFL sports team located in Chicago, Illinois.

Why It Was Named?

The Chicago Bears were named after a previous team name, the Cubs. they were also named by the fiercest and powerful animal in America.

Why The Color?

The color orange in the logo appears to claim the use of solid orange for a team in the NFL, making orange in the NFL belong to the Chicago Bears. Orange also is a intimidating color which goes along with the animal a bear.

Why The Change In The Logo?

The change from a bear along side a football to just a orange shaped letter "C" makes the Chicago Bears logo more simple which makes fans identify it easier as well.

Licensing

$84.99
IHOP

Why It Was Named?

Originally named International House of Pancakes, began in the 1958 until the owners can up with the acronym, IHOP.

Why The Color?

The colors blue and red are welcoming colors to use for restaurants, which makes IHOP a welcoming place.

Why The Change In The Logo?

The change from a square logo with "IHOP restaurant" inside to just IHOP with a curve under the OP makes the new logo appear to have a smile which makes the family more family friendly.

Licensing

$19.99
A Brand Expanding Into New Markets

Nike to sell sporty hijab for Muslim women

Nike said it began developing the hijab after some Muslim athletes complained about wearing a traditional head scarf during competition. The design process took 13 months, and the final product will be available for sale in the company’s Spring 2018 season.

http://fox5sandiego.com/2017/03/07/nike-to-sell-sporty-hijab-for-muslim-women/

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