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Angela Swauger Core Competencies: Digital Marketing & Ecommerce • Project Management • Team Leadership • Marketing Strategy & Brand Management • Product Development & Life-Cycle Management

DIGITAL MARKETING & ECOMMERCE

Proficient in multiple digital marketing mediums, including SEM, Content Marketing, Ecommerce, Website, Social and Email. Comprehensive experience leading projects while working with internal brand and channel marketing teams as well as external agency partners to strategize and execute tailored activities aimed at meeting business goals and creating optimized user experiences. A few examples include:

Sherwin-Williams Consumer Brands Group

Drove marketing content requirements for online channels, including retail customer accounts. Efforts included landing page development, optimization and enrichment of product detail pages, curation of imagery, video and rich content, and online promotional content. Played integral role in user-experience enhancements on brand websites, such as implementation of ratings and reviews functionality and store locator tools.
Provided ongoing campaign support for brands, defining digital strategies and channel mix, targeting segments and critical KPIs. Efforts included review of all agency pitches, weighing in on media placement, tactics, spend, tagging and measurement. Worked closely with sales leadership on Amazon marketing activities, providing strategy guidance on campaign development, ad spend and optimization.

Duck Brand

Led digital efforts to define and execute data and imagery standards for assigned product categories. Worked closely with creative and agency teams, directing photo shoots, copy optimization and more to aggregate best-in-class content, to be implemented on branded site as well as retail partner websites for consistent merchandising experience.

Integrated Marketing

Extensive experience developing, managing, and analyzing a variety of marketing programs, promotional campaigns and brand stories from the ground up, including numerous launches and re-branding projects. Proven success building holistic marketing plans, with unified activities intended to reinforce each other and create maximum communication impact. A few examples include:

Cleveland State University

Assisted to rebrand the Executive MBA, Global AMBA and Mobile AMBA programs, with fully integrated campaigns, including new microsites, online search and social ads with corresponding landing pages, and targeted email marketing. Activities also included tracking conversion analytics and adjusting budget allocation accordingly.

Idea Stream Products

Worked to develop brand language, messaging and designs to appeal to the various target audiences across three flagship brands. Efforts included website redesign to re-organize product categories, enhance sort and search functionality, and simplify checkout process.

Shelf Liner with Clorox

Involved in the product development and launch of shelf liner featuring Clorox anti-microbial protection. Assisted in developing the product technology, followed by various marketing activities to promote the launch including: lifestyle photo shoots, digital and traditional advertising, press releases, development of sales collateral and trade show presence.

Product Marketing & Development

Strong background in portfolio management and product innovation, managing commercialization and life-cycle of hundreds of skus within a given product category. Extensive experience marketing product launches, identifying new opportunities, creating line extensions, and working toward process and cost improvements. A few examples include:

Product Design

Involved in providing art direction for new products, packaging, display vehicles and merchandising on all items within assigned categories. This included trend-forecasting to analyze and identify market opportunities and unmet consumer needs.

Increased Profitability

Developed and executed a number of cost savings projects to increase margin. Efforts included partnering cross-functionally to lead various initiatives surrounding raw material partners and sourcing, labeling and manufacturing, supply chain and inventory.

Relationship Building & Communication

Excellent ability to collaborate and build relationships, while working closely with cross-functional teams, customers and external partners. Superior organization, project management skills and attention to detail, with demonstrated confidence in in fast-paced, deadline-driven environments. A few examples include:.

Duck Brand Licensing Program

Led company relationships with over 20 licensors, including Disney, NFL and NBC Universal. Activities included executing and negotiating contracts, collaborating and seeking approvals for product design, social posts and all other marketing activities and events.

Account Management

Served as account lead for numerous clients, leading relationships from project quoting phase through final quality control and launch. Responsibilities included managing day-to-day communication, proposal of new business, tracking and coordinating all activities for each account, and preparing and leading progress reports.

Leadership

Demonstrated leader and team player, bringing a unique blend of creative and analytical thinking to the workplace. Passion for education and willingness to learn and get involved outside standard day-to-day activities. A few examples include:

Training & Development

Responsible for the training and on-boarding of several new team members, as well as management of direct reports and summer interns. Most recently, held responsibilities for training and management of Sherwin-Williams Brand Advocate programs with Lowe's and The Home Depot retail partners.

Committee Involvement

Served on various internal committees and clubs in both past and present roles, the purpose for which has ranged from increased employee engagement, philanthropy, and career development and training. Current committee involvement includes: Sherwin-Williams Women’s Club and Sherwin-Williams Young Leaders.

Let's Connect

I would love to hear from you. I can be reached at:

angelaswauger@gmail.com

www.linkedin.com/in/angelaswauger

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