Brand YOU! How to Develop a Unique Professional Identity of Yourself

What is Personal Branding?

Personal branding is how people see you and how they’d describe you—similar to how people describe famous people or companies.

Why is it important?

A solid personal brand helps people understand who you are, what you offer, what you value, and the quality of work they can expect from you.

Discover Who We are

Word Yourself Activity

  • What 3 words would I use to describe myself when I first meet someone?
  • What 3 words would someone else use to describe me having just met me?

Research, Research, Research!

Research what you do and it will help you understand what people want and people don't want.

Visual Identity

1. LOGO

Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization.

2. COLOR PALETTE

A corporate color palette is usually defined by the colors in a logo. Often these are one or two colors only, although some are more complex.

Color Combination

3. Typeface

4.Business Card

1. Use good design principles

  • 5mm from the trim edge
  • CMYK / 300 dpi
  • Proper type size (no smaller than 7-8pt.)
  • Good readability

2. Be creative with your business card

3. Keep it simple

5. Resume/CV

1. Use Columns to Maximize on Space

2. Resume Layout Structure is All-Important

3. Make a Nod to Your Profession

"Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come."

Connecting

The true value of networking doesn't come from how many people we can meet but rather how many people we can introduce to others. - Simon Sinek

Utilize Resume/Portfolio Website

1. Linked In

LinkedIn is yet another Internet home where you can promote your academic or career changes and achievements. It is, essentially, your digital, public resume.

2. Behance, dribble etc.

Having a good consistent overall visual identity of who you are

Purchase Your Own Domain Name

QUESTIONS?

Credits:

Created with images by aitoff - "stormtrooper star wars lego" • cliff1066™ - "Beyoncé" • segagman - "Steve Jobs 1955-2011" • Ninian Reid - "Half-Scot Donald Trump, on course to win back the White House for the GOP"

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