Peter's Pie satisfies!
Prior to the 1960s, Western Australians had limited take-away food options. Choice ranged from the local fish & chip shop, hamburger outlet or neighborhood bakery. The Peter's Pie, a family sized pastry meat pie, was introduced in February 1963 and became an instant take-away food mainstay. Popularity of the Peter's Pie subsided in later years with increased competition from newer fast food options.
A family eat a Peter's Pie, September 1972, Stevenson, Kinder & Scott corporate photography, State Library of Western Australia, 326879PD
Kentucky Fried Chicken - Perth franchise opens in 1969
The first Western Australian franchise of Kentucky Fried Chicken opened on the corner of Canning Highway and Northlake Road in Alfred Cove in 1969. More franchises were constructed in the years following, including this store located at Carousel Shopping Centre.
Hungry Jacks - Launches in Western Australia in 1971
Western Australia's first Hungry Jacks opened in Innaloo in April 1971. The Hungry Jacks brand was established because the name 'Burger King' had already been trademarked in Australia by an Adelaide based burger chain. Within the decade, Hungry Jacks had established 26 stores, including the Perth city store on William Street shown here.
Red Rooster - Founded in Western Australia in 1972
Western Australian entrepreneur, Peter Kailis, founded Red Rooster and opened the first store in Kelmscott in 1972. Peter Kailis was the eldest son of George Kailis, a Greek migrant who had established a fish & chip shop in Perth in 1929. The family expanded to create the Kailis Bros Food Co.
Mouth-watering, succulent barbecued chicken, hot chips, juicy peas and cold salads are among the Red Rooster take-away foods arranged in this studio photograph. The rooster shaped logo has changed very little since its inception and has become an icon of the brand. At the time this photograph was taken a stuffed chicken from Red Rooster cost $1.95.
The recipe (for chicken) after all these years is as good as it was when we first started.
- Peter Kailis, Red Rooster Video Interview, 2018
Red Rooster take away meals, 1973, Stevenson, Kinder & Scott Corporate Photography, State Library of Western Australia, 359946PD
Romantic three-course dinner for one?
THE V.I.P DINNER a great idea for your next party.
-VIP Dinner packaging, 1977
Red Rooster's V.I.P Dinner from the 1970s was complete with a prawn cocktail and generous serve of gravy. This photograph was staged using simple supports to display the food products. Zoom in to notice the edge of the glass cup used as a platform to raise the dinner plate. This photograph was likely staged for a display board or catalogue advertisement.
Chicken, burger, ham and Swiss...Red Rooster.
- 1989 Advertising slogan for chicken, bacon, ham and Swiss burger
1989 Red Rooster - chicken, bacon, ham, swiss television advertisment.
Australia, your chicken is ready! Red red ready, Red Rooster!
- 1987 Red Rooster advertising slogan
1987 Red Rooster 'Aussie Sunday' television advertisement. Written & Produced by Mojo Australia in 1985.
Chicken ain't chicken until you eat a Chicken Treat!
- 1987 Chicken Treat advertising slogan
Chicken Treat's distinctive yellow and magenta stripes and yellow chicken logo shown on this packaging of the 'Quarter Chicken and Chips' from the 1990s was a departure from the original red and blue branding which was originally similar to major Western Australian rival, Red Rooster.
We treat the chicken right.
- 1990s Chicken Treat advertising slogan
1996 Chicken Treat television advertisement
By 1989, Chicken Treat had grown to 40 stores. An extensive television advertising campaign featuring celebrities such as Heath Ledger and Michael Caton followed in the 1990s.
Photographs - State Library of Western Australia pictorial collection