Social Media for Professionals How to tell your story and attract your ideal CLIENTELE ONLINE.

Most professionals feel overwhelmed with social media or unsure of where to start or what to post. In this “how to guide” we will walk you through the basics and strategy to help you grow your personal brand and connect with your ideal client.

  • Why Use Social Media?
  • What Platform to Use
  • Why Set Goals + Purpose..
  • How to Create a Style + Brand Voice
  • Schedule + Planning
  • Create Content
  • Build Relationships
  • Follow-up

Why use social media?

Social media is a great way to build relationships and grow your network when done right. Professionals using social media to position their self as the experts in your niches are ideal, and can help bring in referrals and clients. Social media allows you to grow your personal brand awareness by giving you the freedom to tell your own story online. Yes, you are in control of your story. (With a little user guidelines on the platform you use). I recommend using social media resources if you have a goal and purpose of the platform and a desire to grow your network.

What Platform to Use?

Choosing a platform that fits your workflow, is critical. You want to use a channel you already love. These are the main channels we usually work with.

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. Pinterest
  6. Snap chat
  7. Redit
  8. Medium
  9. Tumblr

All though you may love one more that they other, I recommend thinking about your service and where your ideal clients hang out. If you are a photographer, then Instagram makes a lot more sense than twitter. You could do all for maximum exposure, however, I do not recommend doing all platforms unless you are capable of managing the content and keeping up with the relationships to funnel in conversation. With that in mind, there are many solutions out there to help with this. Like Hootsuite, Buffer, and Tailwind. Great to pull it all together at plan for success. More on this under schedule and planning.

Goals + Purpose

Why Set Goals + Purpose

Setting a goal before you post is key for successful online networking. Here is a checklist to work through before putting your post together.

  • What is the goal for this post?
  • What do I want people to get out of this post?
  • What do “I”want out of this post?
  • Is this content useful?
  • Does this contend match my brand voice and values?

How Create a Style + Personal Brand Voice

Create a Style + Personal Brand Voice is a great way to stand out from the noise. Most importantly, it’s a great way to attract your ideal clients on auto pilot. This way you funnel in the relationship that would already like who you are and what to work with you. Much less stress. Here’s what to think about when planning your visual style and voice:

  • What’s the story you want to display?
  • If someone was to tell a friend about you, what would they say?
  • What is your style?
  • What are your top 3-5 values?

Think about this as you start to strategies your content and story. Create a Style Board. Include:

  • Brand colors.
  • Typography.
  • Mission statement.
  • Core values.
  • Your service/product.
  • Problems you solve.
  • Who is your ideal clientele?

This helps you know who you’re talking to and how to display your content.

Schedule + Planning

Once you have your Goals and Style in place. Let’s put together a schedule and strategy plan.

Create an editorial calendar. Google is a great place to start. You could use a spreadsheet or google calendar to put your outline together. Take your style board and crate the five core values you focus on as topics. For example. If you are a health coach. Your topic schedule might look something like this:

  • Mini workouts (once a week Monday)
  • Healthy recipes (once a week Tuesday)
  • Motivation (daily)
  • Personal journey (once a week Thursday)
  • Success stories (once every two weeks Friday)

Decided how many blogs you would like to post a month and schedule it in your calendar as well as the topics you would like to post on each day.

Calendar could look like this.

Editorial Calendar Sample

I recommend putting this all together and scheduling it out once a month. From here spend the rest of the month engaging and building your community

Create Content!

Once you have a schedule in place now your can create content as you go.

Create Content Preparation List

  • Social post
  • Blog
  • Press release
  • Create video- reviews, intro’s or behind the scenes
  • Schedule Photoshoot-show off your service, lifestyle, how you work, community etc.
  • Schedule all content to fit you editorial calendar
  • Done!
Build Relationships

Now it’s time to build meaningful relationships

As a Professional your whole career is based off relationships. There is no room for slacking here. Be intentional, be kind and always take care of people. The biggest thing is treating people how you would want to be treated. You will be surprised by the amount of growth and success this can bring into your life. But, most importantly the amount of joy you will get out of it too.

Once content is created an posted. Now it’s time to socialize and engage. Give yourself a time limit. Example:

  • 1 hour in the morning: comment, like and engage.
  • 1 hour in the evening: comment, like and engage.

How to find your community

Depending on the social platform you are using. Dive in and search for people you visit the same places you visit. For example, if you are part of a band, you would search for things related to the type of music you play. Or if you are a yoga instructor, you would search keywords on Instagram all about yoga in your home town.

Pay attention to every point of contact. Be supportive and show an interest in their livers. Be a real human connection.

Now with that being said. There is definitely a balance. Make sure your routine is manageable and you are able to take care of business as well.

How to build relationships online:

  • Show an interest and engage with people you think you would get along with or have similar values.
  • Follow and engage.
  • Be supportive.
  • Don’t expect anything back.
  • Find community that have the same values as you do and interact and engage.
  • Give as much free advice as you can.
  • Let people help you.
  • Ask for advice.


The magic sauce for everything you do!

Send an email or messages and make sure you follow-up. People get busy things happen and following up to check in is so appreciate by busy people.

Hope you found value in this content. If so, please share or comment below with how this help you.

Lastly in the Follow-up section

Analyze! See how your content did. Track results. And create a strategy for the next month based on results. Here are a few tools yo checkout for tracking results.

  • SharpSpring
  • Facebook Analytics
  • Google Analytics
  • Instagram Business page Analytics

Social Tracking

  • Hootsuite
  • Tailwind
  • Buffer
Created By
Lucy Stange



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