NAFCU membership campaign

EVERY STORY COUNTS

CREATIVE APPROACH

In the “Every Story Counts” video series, IMG tells 'NAFCU members’ stories-- in their own words and through their own pictures. The stories are both personal testimonies from individual members as well as resonate with the NAFCU community at large. The numerous amount of individual videos allows for NAFCU to target specific members by highlighting relevant regional issues pertaining particularly to those members.

The NAFCU story

NAFCU gathered voices and images from its members around the country. IMG curated these testimonials into a single voice – literally -- and customize using the Adobe Voice app as the tool to bring these stories to life. IMG also utilize its audio capabilities in designing professional sound quality throughout the production. Each of these videos was genuine, humorous, memorable, and of course, on point.

bringing stories to life

Together, these stories weaved a larger narrative of NAFCU’s nearly 50 years of advocacy, results and its positive impact on the industry. Together, these stories build into one singular voice, powered by NAFCU. To reinforce the brand, each video has a common visual elements, tying everything back to NAFCU, its logo, and its mission.

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