EVERY STORY COUNTS
In the “Every Story Counts” video series, IMG tells 'NAFCU members’ stories-- in their own words and through their own pictures. The stories are both personal testimonies from individual members as well as resonate with the NAFCU community at large. The numerous amount of individual videos allows for NAFCU to target specific members by highlighting relevant regional issues pertaining particularly to those members.
bringing stories to life
Together, these stories weaved a larger narrative of NAFCU’s nearly 50 years of advocacy, results and its positive impact on the industry. Together, these stories build into one singular voice, powered by NAFCU. To reinforce the brand, each video has a common visual elements, tying everything back to NAFCU, its logo, and its mission.