Cakes to Crave THIS PAGE IS INTENDED TO PRESENT THE REDESIGN PROPOSAL OF CAKES TO CRAVE VISUAL IDENTITY

TECHNICAL DEFENSE

The logo is literally the image of the product with a thought and drawn design to remember a cake covered in chocolate with the dripping over the letters. The result is a simple but unique design.

COLORS

Besides the brown color which represents the chocolate we have pink representing the strawberry and the yellow to remember the vanilla. The colors were intentionally more saturated giving the brand the adjectives: exciting, elegant and tasty. It means that the brand itself will excites the stomach

THE LOGOTYPE

COLORED BACKGROUND VERSIONS

MONOCHROME VERSION

Used only in color-restriction applications.

MULTIPLE APPLICATIONS

Now we will contemplate some applications of visual identity very close to reality.

A concept phrase was created : UNIQUE AND DELICIOUS.
On the back of the car will be placed the contacts and website
We can apply the logo on white and chocolate background, as you can see on the business card and car stickers
Example of practical application of the monochrome version: a cliche stamped on wood
The cardboard bag can be an interesting idea to replace the traditional carton box
Created By
Jaider Morais
Appreciate

Credits:

JAIDER MORAIS / email: falecom@jaidermorais.com / Cellphone: +55 27 9 9942.4215 / website: www.jaidermorais.com

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