Chipotle is an American chain of "fast" casual restaurants in the US, United Kingdom, Canada, Germany and France, specializing in burritos and tacos. They are online, local and international.
Strength: An employee strength of around 30,940, Use of naturally raised meat and organic ingredients in cooking, Strong presence with around 1262 branch locations, Positive brand image with customer loyalty, Innovative ways of publicizing and advertising the brand, .Green architecture of buildings, use of environment friendly material in construction, All restaurants are owned by the company and not franchised, Online order and delivery
Weaknesses: Comparatively high priced menu items due to use of natural and organic ingredient, Limited choice of menu,
Opportunities: 1.Expansion in untapped regions and countries, Addition of new items to the menu, Growing trend of health consciousness amongst people
Threats:Intense competition from other players, Volatility in price of raw materials, Volatility in price of raw materials.