COmpany compare/S.W.O.t Anlysis

Chipotle is an American chain of "fast" casual restaurants in the US, United Kingdom, Canada, Germany and France, specializing in burritos and tacos. They are online, local and international.

Three of the main products that Chipotle offers are Burrito, Bowl, and Tacos

Strength: An employee strength of around 30,940, Use of naturally raised meat and organic ingredients in cooking, Strong presence with around 1262 branch locations, Positive brand image with customer loyalty, Innovative ways of publicizing and advertising the brand, .Green architecture of buildings, use of environment friendly material in construction, All restaurants are owned by the company and not franchised, Online order and delivery

Weaknesses: Comparatively high priced menu items due to use of natural and organic ingredient, Limited choice of menu,

Opportunities: 1.Expansion in untapped regions and countries, Addition of new items to the menu, Growing trend of health consciousness amongst people

Threats:Intense competition from other players, Volatility in price of raw materials, Volatility in price of raw materials.

QDOBA is also an American chain of "fast" casual restaurants in the US and Canada serving Mexican style cuisine.

Strength: Widespread presence - Qdoba now operates over 600 fast casual restaurant locations throughout the United States. Qdoba serves breakfast and some locations are open 24 hours on weekends. FLAVORS are highlighted by a varied menu and quality ingredients - open kitchens showcase Handcrafted preparation, .Diverse offerings for guests of all age groups- To draw more families, Qdoba introduced a kids' menu

Weaknesses Franchise format – makes it difficult to offer locally customized menu options and services. The brand is restricted to US with limited international exposure

Opportunities: Introduce a low cal / Healthy range for health conscious customers. Launch promotional activities to increase customer engagement and encourage return visits. Expansion into newer regions and territories. More marketing and branding activities to boost brand image

Threats: Increasing focus of customers towards healthy food. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out. Intense competition and higher costs of operations

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