MARTIN HEEDE, HEAD OF PROFESSIONAL SERVICES APAC, KICKED OFF THE AGS APAC HACKATHON
BEFORE THE EVENT PARTICIPANTS were provided prework and CAME PREPARED with AN UNDERSTANDING OF USE CASES THAT INCLUDED THEIR OWN AREA OF EXPERTISE. FOR MANY, DAY ONE WAS THE FIRST OPPORTUNITY TO REALLY EXPLORE SOLUTIONS OUTSIDE THEIR CORE FOCUS AREA AND SEE THE POSSIBILITIES WHEN USING THE FULL POWER OF ADOBE MARKETING CLOUD. there was an ice-breaker, TEAMS FORMED AND planning COMMENCED!
The HACKING CONTINUED. IDEAS developed into designs and diagrams, with Many teams already starTing to integrate solutions. EXPERTS FROm product teams and engineering were there to support the teams along the way.