what is "your support matters"?
In today’s society, LGBTQA+ people still face a variety of difficulties that others may not have to confront. Many of these stem from the lack of acceptance that many have towards them, and their inability to be themselves both to others, but also to themselves. Our society doesn’t stress how important it is for young children to be educated about what being LGBTQA+ means, and thus many many don't know how to support LGBTQA+ people, and more importantly, might not always know how to accept themselves if they are LGBTQA+
“Your Support Matters” focuses on what people who are not LGBTQA+ can do to directly support people they know, but also on wider scale create a much more accepting environment for everyone to express and be themselves no matter what. This campaign focuses on LGBTQA+ rights not only as a problem for those who are LGBTQA+, but as a societal problem that helps to breed intolerance and hate towards difference by lack of education on the fact that members of the LGBTQA+ community are not “different”. It places the power for anyone, no matter what your sexual orientation or gender identity, to help to effect change.
What is it we hope to accomplish?
1. Educating people that, despite the massive amount of progress made in recent years in regards to the LGBTQA+ rights, there is still a lot more work to do to create a society that accepts that progress.
2. Helping people to understand that education of young children is key to effect change. They are the most susceptible to new ideas and if they are taught that LGBTQA+ people are not different, will most likely carry that belief their entire life.
3. As a second part of the education of young children, making sure they are allowed to express themselves in any way they see fit, making them more comfortable if they come to find they are a member of the LGBTQA+ community.
4. Helping friends and family understand how to respond and support their friends/family who identifies as LGBTQA+, both in the coming out process but also in life as they continue to face discrimination.
5. Assisting in the creation of an environment where sexual orientation or gender identity does not impede anyone from living their life to the absolute fullest.
Who is it we are trying to reach?
The target of this campaign are younger people, 18 – 35, as we are trying to really target the new generation and new parents with our ideas. Effecting change as the new generation starts to come in.
“It Gets Better” Campaign
The “It Gets Better” Campaign was founded in September of 2010 in response to several suicides of LGBTQA+ teenagers who felt too unhappy with the discrimination against them to continue on in life. Dan Savage founded the campaign in hopes to reach out to anyone else who may have felt the way that these teenagers did and inform them simply “It Gets Better.” Dan Savage, as a gay man, felt responsible to share the stories of LGBTQA+ adults, many of whom had similar life experience to the teenagers, whose lives got better as they grew up.
This campaign focused on YouTube for videos of people sharing their experiences, and the channel reached the video limit for YouTube in the next week, due in no small part to the participation of high profile gay celebrities and the involvement on non-gay allies who were involved in the fight for gay rights, such as the president at the time, Barack Obama. Many of the videos were submissions by LGBTQA+ men and women of all colors, ages, and religions. It demonstrated that the medium of videos made by your audience could actually be very successful. They have won several awards, and published a book of essays about the topic, as well as inspiring several organizations internationally to form with the same premise. Dan Savage described YouTube as a means to talk to a wide variety of people without needing to get an invitation to speak there. He has showed time and time again this is the case.
Human Rights Campaign
The Human Rights Campaign (HRC) is arguably one of the best known known LGBTQA+ campaigns currently active, and has been for quite some time. This campaign is quite old, dating back to 1980, but has adapted as new media has become available to them. They have lobbied and campaigned for several different things in the past 37 years, but is perhaps best known for their campaign in 2013 when they changed their infamous blue and yellow “equality flag” to red and pink in support of the supreme court case regarding marriage equality.
According to AdWeek, when the HRC asked it’s supporters to change their Facebook profile pictures to the new sign, Facebook saw a 120% increase in profile picture changes over the course of the following week. This symbol was reworked by famous people and organizations to show their support of same-sex marriage as well. It became a way of looking at what was, and still is, one of the main forms of social media and instantly seeing that someone supported the cause. Moreover, it broadcast a message to LGBTQA+ people that they had support. It was a visible campaign that most definitely had a part in the Supreme Court Deciding in favor of same-sex marriage across all 50 states.