Gluten-Free Dessert Kitchen & Ellen's Country Kitchen Content Strategy
The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand.
Your primary posts will be used to drive people to your website, I know you are in the process of creating a new website so this may change depending on when it is complete. Your website is where they can find any information about your business as well as place online orders! We will be pushing visits to your stand/store as well in these posts.
Your secondary post will be used to provide people with facts about your products as well as the different dishes that you offer! Your secondary posts will act as a highlight real of all the different types of food people can order/purchase from you!
Your specialty posts can be anything from custom graphics about your products to offers you are running at the time. We can highlight different aspects of your business as well as limited time (or not as well know products) that you offer. These posts are meant to be different than the rest and break up the primary and secondary posts with something that is appealing to the fans and followers of your pages.
The tone of your page will be informative because this is an industry that not many people are familiar with. With that being said, we want to keep it fun and light-hearted so that people feeling comfortable interacting and engaging with your page and content.