You may not know what ever card means and it's okay. Make it up! Pitching with passion and humor is the way to go.
Use data and numbers! They don't need to be accurate or make sense. Reciting numbers and percentages makes you sound really, really smart.
Name drop. Of course you met with Jack and he loved the idea!
What is Play?
"Play is the aimless expenditure of exuberant energy" - Friedrich Schiller
"Play refers to those activities which are accompanied by a state of comparative pleasure, exhilaration, power, and the feeling of self-initiative" - J. Barnard Gilmore
"Play is free movement within a more rigid structure" - Katie Salen and Eric Zimmerman
"Play is whatever is done spontaneously and for its own sake" - George Santayana
"Play is manipulation that indulges curiosity" - Jesse Schell
What is a game?
Jesse Schell: "A game is a problem-solving activity, approached with a playful attitude"
Avedon and Sutton-Smith: "Games are an exercise of voluntary control systems, in which there is a contest between powers, confined by rules in order to produce a disequilibrial outcome."
Greg Costikyan: "[A game is] an interactive structure of endogenous meaning that requires players to struggle toward a goal."
Carly Finseth: "A game is a playful, interactive goal- and rule-based system with an established set of mechanics and an integrated feedback metric, in which players work toward solving problems and completing challenges" (2018, 16)
Salen and Zimmerman: "A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome (2003, 80)
Defining a Game by Jesper Juul
A game is a rule-based formal system
variable and quantifiable outcome
different outcomes are assigned different values
the player exerts effort in order to influence the outcomes
the player feels attached to the outcome
the consequences of the activity are optional and negotiable (2005, 36)