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NBC Sports Digital

NBC Sports Digital celebrates its BEST YEAR EVER in 2016, highlighted by 15,000 hours of streaming coverage of more than 10,000 events, including the biggest digital media event in history – the 2016 Rio Olympic Games; setting a new sports category record by reaching 110 million uniques in August; launching new products such as end-to-end technology service Playmaker Media and direct-to-consumer streaming service NBC Sports Gold; and acquiring youth sports transactional business SportsEngine.

NBC Sports Regional Networks’ digital platforms recently closed out a record year of growth. Several milestones were set throughout key metrics that tracked the rise of web traffic, live stream video consumption and social media engagement.

The year began in unprecedented fashion, as NBC Sports Group’s lineup of Comcast SportsNet regional networks held relationships with each of the reigning MLB, NHL, NBA, and NFL championship teams. In addition, franchise partners such as the Mets, Cubs and Capitals climbed to the top of their respective divisions, combining fan interest with each network’s digital growth strategy to produce record results.

NBCSports.com

STREAMING MEDIA

NBC Streaming Media Highlights
RIO OLYMPICS
Streaming Stats for Rio
Metrics Mayhem
Live Minutes across sports
Year of Innovation
Innovation and expansion
PLATFORMS
Platforms

The NBC Sports App on Connected TVs: This year, the NBC Sports app widened its Connected TV distribution and became available satellite and telco subscribers with select Samsung devices, as well as on Amazon Fire, Chromecast, Roku, Win10, and Xbox. Users with these devices joined Apple TV, Roku, Apple iOS and Android users in receiving access to the vast portfolio of premier sports events streamed on the NBC Sports app.

In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016 overall consumption of NASCAR content on NBC Sports’ Digital properties was up 50% vs. 2015 and NASCAR on NBC’s social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.

Listed below are some key metrics from NBC Sports Group’s 2016 NASCAR coverage.

4,475.12 Total miles of NASCAR XFINITY Series races covered by NBC Sports Group

5,749 NASCAR Sprint Cup Series race laps covered by NBC Sports Group

7,549.62 Total miles of NASCAR Sprint Cup Series races covered by NBC Sports Group

873,000 Total unique devices that streamed NASCAR content on NBC Sports’ digital properties during 2016 season, up +50% vs. 2015

4.67 Million Live minutes streamed during the 2016 Sprint Cup Championship from Miami via the NBC Sports app and NBC Sports digital platforms

8.4 Million Peak TV viewers watched Jimmie Johnson, Kyle Busch, Carl Edwards and Joey Logano battle for the 2016 NASCAR Sprint Cup Championship in Miami

105 Million Total live minutes of NASCAR content streamed on NBC Sports’ digital properties during 2016 season, up +56% vs. 2015

NASCAR Digital Overlays

Intuitive interface that works across platforms

Complementary content to enrich broadcast experience

Easy editorial workflow management

Easy integration of Third Party tools and tracking

Potential future syndication to additional platforms

Integration of related / contextual site content

Automated and manually curated content coexisting within the experience

Gracefully manage multiple screen resolutions (1500, 1200)

NASCAR Mosaics

Driver Cam with integrated Ad sponsorship
Driver selection box
Driver Card with stats
Track Information
NBC Sports Group's NHL coverage includes more than 100 games each season, a national NBC broadcast on Thanksgiving day, the Winter Classic, NHL Stadium Series, the NHL All-Star Game, the Stanley Cup Playoffs and Stanley Cup Final. In addition, “NHL Live”, NBCSG’s pre and post-game NHL studio show, airs before and after most games.

NHL ON NBCSPORTS.COM AND THE NBC SPORTS APP

NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming platforms for desktops, mobile devices, tablets, and connected TVs — will provide live streaming coverage of the 2016-17 NHL regular season via “TV Everywhere,” giving consumers additional value to for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.

NBCSports.com and the NBC Sports app are powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.

2016-17 REGULAR SEASON COVERAGE ON NBC & NBCSN

NBC Sports Group will deliver coverage of 106 NHL regular-season games during the 2016-17 season, featuring 14 games on NBC and 92 games on NBCSN. All games will be streamed live via NBCSports.com and the NBC Sports app. Click here for more information on NBC Sports Group’s comprehensive NHL coverage this season.

NBC SPORTS REGIONAL NETWORKS

NBC Sports Regional Networks, which serve top NHL markets such as Boston (Bruins), Philadelphia (Flyers), Washington D.C. (Capitals), Chicago (Blackhawks) and the Bay Area (Sharks), will air more than 300 live NHL games and surround the 2016-17 NHL season with in-depth news, analysis and original programming on the teams that matter most.

NHL Desktop Digital Overlays
NHL on Desktop 1500px and 1200px Adaptive Design

NHL Tablet Digital Overlays

NHL on Tablet
NHL on Mobile

All Premier League games are streamed on NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs. Coverage will be streamed via “TV Everywhere,” giving consumers additional value to for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. The NBC Sports app is powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.

Premier League Digital Overlays
Premier league on Tablet and Desktop

All Premier League games are streamed on NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs. Coverage will be streamed via “TV Everywhere,” giving consumers additional value to for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. The NBC Sports app is powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.

Premier League on Mobile
Adaptive 1500px - 1200px Desktop

Apple Promotions & News

Apple Podcasts
Rio Olympics Podcast
Sports Talk Podcasts
Tara and Johnny Podcast
Created By
Karen Nicol
Appreciate

Credits:

Created with images by KeithJJ - "football team professional huddle" • KeithJJ - "crowd sports fans spectators" • XTRAICE - "The Stanley Cup on our Xtraice rink at the Hockeytown Winter Festival" • dougbutchy - "Pittsburgh Penguins vs. Tampa Bay Lightning - 2.24.2013" • wonker - "Arsenal vs Liverpool"© 2017 NBC SPORTS Digital Products, All Rights Reserved

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