Jostein Solheim marcus Adhikusuma, Cassidy Bremner, Nicole Genge, Jennifer Knoebel, Abby Britton, lindsey mcnamara

Personal History

  • Born in Bergen, Norway in 1952
  • Attended United World College
  • Worked in a maximum security prison as a social worker, then as a skipper in the coast guard
  • Solheim has been with Ben and Jerry’s parent company Unilever for 19 years

Business Leadership

  • Believes in staying true to the home state values for the employees
  • Believes in giving a voice to those without one, both within the company and in the world
  • Urges others within the company and fan-base to join in his movement for social justice

History of Ben and Jerry's

  • Old gas station in 1978
  • Ben had anosmia
  • 1980, rented a space and used vans to distribute
  • 1985, foundation formed
  • 1988, US Small Business Persons of the Year
  • 2000, Board of Directors were created
  • 2010, Jostein joined company

Ethical Approach

  • Implemented a three-part mission in the company
  • Product mission, economic mission, and social mission
  • Focuses on a positive impact for society
  • Person-based structure that focuses on empathy
  • Values sound ethics and furthering ethical standards in the workplace
  • “2015 Nelson survey showed that 66% of customers say they will pay more for a socially responsible product” (Ashoka, 2016).
  • "Empower Mint"

Fair Trade Certified Partners

  • Fair Trade: Farmers receive fair wages and working conditions
  • By 2013 Ben & Jerry’s completely Fair Trade
  • Sugar: Sourced from a variety of small farmers in Belize
  • Cocoa: Purchased from farmers off of the Ivory Coast and Ghana
  • Vanilla: Received from farmers in Madagascar
  • Coffee: Purchased from The Hautusca Coffee Cooperative in Mexico
  • Bananas: Sourced from 154 different farmers in Ecuador

Ashoka Training Program

  • Employees are sent to Ashoka through the entrepreneurial program
  • Mission Statement: “We recognize a new era is about to start. In this new era, empathy and change making, which Ashoka exemplifies, will equip our young people to lead this country” (Ashoka, 2017).
  • Focuses on developing entrepreneurs who are ethical leaders
  • Teach individuals how to lead with character and empathy to solve problems in the business world

Biblical Integration

  • Story of Amos
  • Leviticus 25:14-If you sell land to any of your own people or buy land from them, do not take advantage of each other.
  • Hebrews 13:16-And do not forget to do good and to share with others, for with such sacrifices God is pleased.


  • Ethical Approach
  • Social values


US, B. A. (2016, April 07). Ben & Jerry's CEO: Yes, Business Leaders Can Change Our Democracy For the Better. Retrieved February 07, 2017, from

Weingus, L. (2014, December 04). The Sweet Story Of How Ben & Jerry's Built Its Ice Cream Empire. Retrieved February 07, 2017, from

Ben & Jerry's History. (n.d.). Retrieved February 07, 2017, from

Division President: Jostein Solheim, Ben & Jerry's Homemade. (2011, January 26). Retrieved February 07, 2017

A. (2016, February 10). Jostein Solheim Of Ben & Jerry's: Empathy Is Not Simply The Flavor Of The Month. Retrieved February 07, 2017

Ashoka. (2017). Retrieved from:

Created By
Marcus Adhikusuma


Created with images by victor408 - "P1020464" • markusspiske - "office home office creative" • lsiegert - "Ben & Jerry's truck" • Qfamily - "Ben & Jerry's" • edar - "business signature contract" • Wokandapix - "classroom school desks" • Pexels - "bible blur book" • dynathi - "Ben & Jerry's"

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