“Internet Of Things” market’s tag of Multi-Trillion dollar Market Cap is driving everyone crazy. As usual, the business executives are planning and executing huge IT/Engineering spendings; marketers are geared up to spend millions of dollars on campaigns; industry standards bodies are working hard to get everything moving in the positive direction; Software giants are investing huge infrastructure on the cloud to connect billions of devices. But one thing that is haunting everyone silently is how to get the ROI? When does this spending spree will be over and when they all can start producing positive cash flow?
My constructive conversations on this topic with the leaders mostly ends with the abrupt dismissal of conversation. They all get irritated with such questioning. It makes them uncomfortable and upset. Because they believe it not their job to talk about returns. And some of them say that we should worry about making money at the end of maturity in the Lifecycle. What a load of nonsense! Why would the business spend Money when it will come to know about how much will be the returns only later? Given the magnitude of these expenses, imagine how many companies will go belly-up? This kind of attitude only created trouble for the DOT-COM. The arrogant attitude and irresponsible planning of the CEOs and CTOs of the dot-com companies eventually led to the crash. Yes, the market rewarded even stupid ideas in the early stages. Most of them had a similar attitude of who cares what happens after maturity? Executives were only focusing on millions in compensations and shares; institutional investors were focused on high-profit exit at IPO with a huge pile. Finally, everyone left it to the common man shareholder to suffer or government bailout. Unfortunately after 17 years, the same attitude prevails in the industry which is a dangerous trend. Irresponsible companies will burst the bubble.