We hear from professionals around the country that they are under stress like never before. Increasing productivity demands, time pressures, and burdensome regulatory requirements are squeezing the joy out of their work. Burnout is at an all-time high with the most common symptom being emotional exhaustion.
They come to your meeting beat up, bruised, and looking for something different. They are looking for an experience.
The 3 Goals for Association Meetings
GOAL 1: Providing required credits
Some meetings are designed primarily to deliver required credits.
- The Problem: Credits are available from a variety of sources including online. The content can be dry and boring. Engagement can be illusive and lasting change unlikely. Disengaged people don't enthusiastically spread the word so associations miss the opportunity to increase attendance the following year.
- The Opportunity: Done right, live meetings can provide a level of engagement and enthusiasm that is impossible to find online. Live meetings provide a forum for better discussions with peers and an opportunity to improve retention.
GOAL 2: Teaching new skills
Some conferences are designed so people not only acquire credits, but learn new specific skill that they can apply when they return to work.
- The Problem: Implementation can be variable. Without motivation to change, the skills quickly fade and, when they look back on the value of the meeting, participants report disappointing results.
- The Opportunity: The best designed meetings address not only the skills, but the underlying motivation required to make lasting change. They provide a framework for implementation and focus on how to get the entire team on board.
GOAL 3: Creating a Shared Inspirational Experience
People talk about inspirational experiences. When participants tell others about them, others regret missing the meeting and make it a point to attend the following year.
- The Challenge: Inspirational meetings only happen by design. When participants don't have an inspirational experience, they miss out on the opportunity to feel like they belong to something bigger than themselves. The association misses out on the opportunity to build loyalty, increase participation, and strengthen the voice of the organization.
- The Opportunity: When participants attend a meeting that delivers a shared inspirational experience, it can be a pivotal event. The key is a SHARED experience: something that happens with a group of peers that inspires them to change. When people sense that they are part of something bigger than themselves, perceptions change, impact expands, and loyalty to the association grows. Members return to their organizations with an eagerness to tell others what they experienced.
Here's the key
Meeting planners want to create experiences that get people talking. The problem is that people are distracted. Meticulously crafted storytelling captures the hearts of participants because it awakens their emotions and drives engagement. Which means that the way to get people talking is to move beyond talking heads and bullet points to design an experience that engages both their emotions and their brain. How do we do that? By embedding clear content into captivating stories that speak to the heart.
“I was, quite simply, on the edge of my seat during the entire talk.” -- Sue Cadwell, RN, AVP Pediatrics & Obstetrics, HCA
Forged in the trenches of some of the greatest international disasters of our time, Dr. Diamond’s insights equip healthcare professionals to overcome tremendous pressure and make an impact when it matters most.
With jaw dropping stories from the global disaster scene, Dr. Diamond's keynotes reveal the mind-shift that occurs before people become burned out. With the right mindset and trench-tested tools, people renew their passion, roll up their sleeves, and make a difference that impacts teams and transforms culture. Without the right mindset, programs and policies will not lead to lasting change. It used to be all about resilience. Now it is all about unstoppable performance based on the Thriver’s Mindset .
Participants come away with
- A shared inspirational experience.
- Practical tools to avoid burnout and stay engaged despite tremendous pressure.
- Insights how to transform “victim” team members into fully engaged and productive team members.
- The mindset that will equip teams to create a culture of heroes.
- New insights that strengthen the junctions between teams and transform culture.