Idea
Our company will sell a machine and provide a service to universities. This services goal will be to eventually eliminate cooking oil waste.
Value Propsition
- Educate universities about the negative externalities and waste present in cooking oil removal and providing them with an application to eliminate all waste and negative externalities and provide them with CSR, Positive PR, positive environmental impact and diesel fuel and tax savings.
Marketing Mix
- Product: BioWorks presents a unique learning and CSR component which is valuable to universities
- Our system cuts back on negative externalities, while adding learning opportunities to science departments
- Place: 4 year universities within 100 miles of Liberty University
- Volume of students at universities allow many to help manage and run operations
- Promotion: Creating exclusive relationships with universities through our biodiesel system
- Price: Our goal is to sell our system to one university per month giving us a penetration rate of 5.26%
Appendix
Bibliography
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