The CCIW’s new primary mark was designed to convey power and purpose. A bold horizontal line splits the iconic 'CCIW' initials as an abstract tribute to the shared border connecting Illinois and Wisconsin.
Two steel bars above and below represent strength, and the addition of 'CCIW Blue' to the original black and steel gray color palette gives the mark depth, energy, and the look of a power conference.
In addition to the core conference marks, SDS worked with CCIW membership to develop the logo in each institution's colors.
These marks are intended to be used exclusively for school-specific applications such as uniforms, playing surfaces, and apparel.
Sport-specific marks were also created to promote each of the conference’s 25 championships. These marks feature simple, sport-related imagery alongside the 'CCIW' initials.