Día de los Reyes, also known as Three Wise Men Day, is one of the most significant holidays celebrations in Latin America. Día de los Reyes is celebrated in honor to the visit of the Magi to Baby Jesus, representing Christ's physical revelation to the gentiles. The celebration is important in Latin America and is sometimes more important than the celebration of Christmas.
In Mexico children receive most of their gifts on Three Kings Day. Mexican children write letter to the three kings telling them what gifts they want. Sometimes the letters are placed in balloons and released, so the letters are sent to the kings through the air. It is common for three men to dress up as the kings to take pictures with the children of Mexico. On the night of January 5th, the figures of the Wise Men are placed in the Nacimiento. Nacimiento means nativity scene. Before the children go to sleep they put hay in their shows to feed the animals and when they wake up there are gifts waiting for them under the Christmas tree. .