New Bay Area transplants rely on social media to get connected. Cornerstone could start posting their events on "Meetup." Posting events on this and other outlets like this might be a way to attract younger people. People attending college nearby or home from college can connect to Cornerstone. We may already do this...
Opportunities to Help
Cornerstone does a great job with creating opportunities for its members to serve. There could possibly be a section on the website listing all of the organizations that Cornerstone donates to and supports. College students may be interested in getting involved in programs that support against social injustice.
Call to Action
Make an effort to challenge young members in the church to bring their friends. Equip them with cards or handouts to share. We were challenged to do this in our Discovery Class, so it would probably be effective if it was also brought up during a church service (quarterly challenge). Encourage church members to do something nice. Maybe have them write what they've done and post it on a bulletin board in the coffee shop or on the wall of the sanctuary.
Start at Home
Get to know the people that already attend the church. Put "get to know you" cards behind the seats at church and ask anyone in college to fill them out and drop them off as they leave. We can get a better idea of who the college students are in the church and what schools they attend. We can prepare ways to help them introduce Cornerstone to other students at their campus by promoting church events, or partnering with other organizations like Campus Crusade.
Make an Impression
Leave Cornerstone handouts at local businesses that allow friendly marketing. Card jars or patron bulletin boards (Starbucks, Jamba Juice, etc.).
Marketing & Social Media
What to share:
- Service times
- Sermon Series
- Show new people what service looks like
- Promote upcoming events
- Introduce the staff
- Share the set list
- Event Highlights/Recaps