20 years from now, life as we know it will be different. We are constantly moving forward, moving faster, and becoming better. Life is about constant improvement and innovation.
In the year 2037 we will be using different platforms and methods to advertise, however, the pursuit for human connection will always remain.
Advertising is about telling a story.
It's about making a bond with a person and promoting a feeling, desire or need.
Advertising isn't about selling a product, it's about selling a lifestyle.
Havas' own Dos Equis campaign does just this. You aren't selling beer, you're selling the idea that if you drink this beer you too will be suave, daring, envied and interesting.
So the question is, how can we continue this story telling in the wake of the future?