TOOLS TO UNDERSTAND YOUR CUSTOMERS SEGMENTATION WORKSHOP 1.3.2017

Thank you for the first lession. You were great. Together we found over 100 different worlds connected to MARKETING
For the next time (1.3.2017) watch a slideshare about segmenting and targeting
Learn about personix, we will use it in the lession
For the last lession 15.3.2017 you shoud do a field work, marketing research from your own point of view. Wisit a restaurant, cafe or foodcourt in a shopping center. Pick one (or more) subjects above and focus on understanding: Why, to Whom, How?

We will analyse MENUs together at 8.3.2017 so don't focus only on Products.

  • E.G. Why Price is that? You can do benchmarking if you want.
  • Why are you a loyal customer? Are you?
  • Why is marketing done in a way it is?
Shopping centers are very good places to do a research, and you don't have to spend any money. If you have not yet visited Kortteli at Kamppi- Do it now :-)
Create max. a five minute presentation about your field work findings. Group can be 1-3 persons. Save your presetation in Optima.
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