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american umma was born out of the frustration of the lack of options in the modest market for the modern unpretentious woman. blending elements of urban, traditional, futuristic and unlimited themes, au has carved out a new form of fashion for the next generation. dope covered apparel for all. american umma transcends all religions, sex, race, and genders. thus began a movement, the birth of the au nation. we do not discriminate or place any higher value on our garments .
Latiya Gholar a Chicago, IL native, started her Fashion Design career after relocating to Sacramento,CA. She graduated in 2010 with a BFA in fashion design & marketing from IADT- Sacramento. After her religious conversion to Islam in 2008, Latiya became fascinated with covered fashion. In which she created a hybrid collection of traditional apparel fused with an american style, known as American Umma. Latiya thrives to create and promote morality in her collections of dope covered apparel. This line is inspired by making covered clothing more fashionable, it's a lifestyle brand for the modern modest fashion community. In May of 2013, the designer started a non-profit fashion design school for the community of Sacramento, promoting knowledge and skills of fashion. D4D teaches fashion design, upcycling, styling and production within the school systems, including producing a fashion show. She firmly believes in investing in her community. Latiya currently resides in Sacramento, California with her family.
1. Who is American Umma?
american Umma is an american apparel company that specializes in covered fashion.
2. What does Umma mean?
The word Umma is arabic for community or nation.
3. Is your company making mockery of Islam?
No, we are actually embracing some of the general rules of Islamic fashion. We believe that by merging the two cultures, we can create a bridge to understand.
4. What are the intentions of our brand?
american Umma wants to make, living a covered lifestyle fun, stylish, and trendy.
5. is this haram?
we leave that decision to the master of the day of judgement
6. If I wear the American Umma brand will that make me a Muslim?
No, your clothes can't make you Muslim
7. Can non Muslims wear your clothing?
Yes, our clothing is designed for anyone that wants to embrace a more covered lifestyle.
8. What does that writing mean?
the arabic writing is common phrases or words
9. is american Umma using cultural appropriation to sell products?
That’s not possible when our head designer is an American and a Muslim. We design from a different perspective.
10. Is the brand trying to convince people to be Muslim?
No, we just make dope covered apparel.