Beauty Boost A Hair Growth Supplement Kit

Reasoning behind my thinking…

I have fine hair that gets damaged from heat tools and coloring and am constantly trying to rehab my hair and keep it healthy.

By using “It’s a 10” and an oil treatment on the ends of my hair has really helped me do that along the years and is something I have to re-up on every month or two (which works perfectly with our business model).

Hero: Supplement

Deluxe Kit ($69.95): Supplement (possibly extra strength), Eyelash Growth Treatment, Eyebrow Growth Treatment, Leave in conditioner Bonus Item: Hair Oil Treatment

Basic Kit ($49.95): Supplement, Eyelash Growth Treatment Bonus Item: Hair Oil Treatment

Here is the Viviscal supplement, a similar product to what I'm proposing, sold at $27 on Amazon & $49 at CVS. I’ve used it myself for a month and saw really good results, but you have to continuously use it to keep seeing the results. When I started using it, I was just hoping it would make my hair thicker and grow faster, but it actually helped my eyelashes get thicker and my eyebrows as well.

And then here is a comparable eyelash growth treatment RapidLash sold at Ulta for $49.95

And here is the RapidBrow eyebrow enhancing system sold at Ulta for $39.95

The Bonus items would be a leave-in conditioner like It’s a 10 sold for $26 at Amazon & $36.99 at CVS and an oil treatment like Josie Maran Argan Oil 0.5 oz. for $15 at Sephora

*All of our items would need to be formulated WITHOUT: Parabens, Sulfates & Phthalates

Possible Target Demographics:

  • Ages 20 – forever :)
  • New Mom’s experiencing postnatal hairloss
  • Post Menopausal Women who’s hair is thinning and losing eye lashes and eyebrows
  • 20-40 something women, Sephora, Birchbox, Honest Beauty customers
  • Possible Market for Men’s Facial Hair Growth similar to Dollar Beard Club

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