Reasoning behind my thinking…
I have fine hair that gets damaged from heat tools and coloring and am constantly trying to rehab my hair and keep it healthy.
By using “It’s a 10” and an oil treatment on the ends of my hair has really helped me do that along the years and is something I have to re-up on every month or two (which works perfectly with our business model).
Deluxe Kit ($69.95): Supplement (possibly extra strength), Eyelash Growth Treatment, Eyebrow Growth Treatment, Leave in conditioner Bonus Item: Hair Oil Treatment
Basic Kit ($49.95): Supplement, Eyelash Growth Treatment Bonus Item: Hair Oil Treatment
Here is the Viviscal supplement, a similar product to what I'm proposing, sold at $27 on Amazon & $49 at CVS. I’ve used it myself for a month and saw really good results, but you have to continuously use it to keep seeing the results. When I started using it, I was just hoping it would make my hair thicker and grow faster, but it actually helped my eyelashes get thicker and my eyebrows as well.
And then here is a comparable eyelash growth treatment RapidLash sold at Ulta for $49.95
And here is the RapidBrow eyebrow enhancing system sold at Ulta for $39.95
The Bonus items would be a leave-in conditioner like It’s a 10 sold for $26 at Amazon & $36.99 at CVS and an oil treatment like Josie Maran Argan Oil 0.5 oz. for $15 at Sephora
*All of our items would need to be formulated WITHOUT: Parabens, Sulfates & Phthalates
Possible Target Demographics:
- Ages 20 – forever :)
- New Mom’s experiencing postnatal hairloss
- Post Menopausal Women who’s hair is thinning and losing eye lashes and eyebrows
- 20-40 something women, Sephora, Birchbox, Honest Beauty customers
- Possible Market for Men’s Facial Hair Growth similar to Dollar Beard Club