Geonetric helps healthcare brands thrive through effective marketing and distinctive websites. Each year, we attend numerous national and regional trade shows to increase our brand awareness and produce leads. In 2018, our marketing team created a "Reboot" theme. The goal of the campaign was to drive leads to our booth where our sales team could engage prospects in conversations. As we developed the theme, we wanted to include a mailing that would stand out yet be cost effective. And we wanted to have an activity at the booth that would make prospects want to stick around, but not be something that would take away from our sales team's ability to have a conversation. And that's how "Reboot" was born.