CROSS-MEDIA GRAPHICS MANAGEMENT with a look at digital marketing trends


Cross-Media Graphics is the fast-growing segment of the graphic communications field that uses multiple media channels for marketing and promotions.



"AR and VR will change the way marketers can engage with customers and rive experiences beyond what is possible today. The challenge for marketers will be to learn how to create content for these formats to fully leverage the opportunities they offer," said Adobe's Marta DeBellis (O'Brien).


More than 7 billion videos are watched every day on Facebook and Youtube alone, making video an increasingly popular way to communicate. In fact, 4 times as many consumers preferring video content over text. Marketers using video in the right way will be delivering more and more video ads that are timely and relevant (Hutter).


Wearable technologies include Apple watches, Google Class, and other similar devices. These can be worn on the go. In 2017, we will be seeing more and more innovations in wearable technology. The Data and Marketing Association predicts that by the end of 2016, one out of every four U.S. consumers will be using a wearable device (Hutter).


In 2017, technology will be catching up to the interpretation part of data. The technology will be more sophisticated and the need for data analysis will be greater then ever. Data visualization tools will be come more advanced and common (DeMers).


70% of companies are still not collecting data from social media marketing channels and this gap will close in 2017. Over the next five years, social media will take over 24% of marketing budgets- up from 10% as it is today (Hutter).


  • O'Brien, J. (2016, December 6). Predictions: 17 digital marketing trends for 2017. Retrieved December 14, 2016, from
  • Hutter, L. (2016, May 17). 7 Trends that Should Shape Your 2017 Marketing Budget | Retrieved December 14, 2016, from
  • DeMers, J. (2016, November 14). 7 Online Marketing Trends | Retrieved December 14, 2016, from

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