FUTURA MARKETING GMS corporate services overview 4/27/17

  • Introductions
  • Futura Priorities & Challenges - Discussion
  • Market Place Challenges & Opportunities
  • Overview, Reputation, Partner
  • Capabilities Overview
  • Testimonials
  • Agreement to Partner

FUTURA PRIORITIES / CHALLENGES DISCUSSION POINTS

  1. Print Solutions Provider
  2. Quality Production
  3. ______________
  4. ______________
  5. _______________

Marketplace Research

  • Research shows that 95% of marketers say that they know how important multi-channel is for targeting.
  • However, only 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
  • Eighty-seven percent of marketers consider data their organizations’ most underutilized asset.
  • In addition, An Ebiquity/CMO Council study finds that 70% of marketers are managing the data explosion only “fairly” at best. And only three percent of marketers in a CMO Council study responded that their data is “completely integrated and aligned.”

FORCES CAUSING NEED FOR CHANGE

GMS Overview

We are an integrated marketing services partner. We create, execute and manage data and communication solutions across multiple channels. We help you leverage YOUR marketing strategy.

VISION

Become the 1st choice as a fully integrated marketing solution partner.

MISSION

Collaborate on strategy and design to deliver a fully integrated solution to maximize your return on investment.

OUR REPUTATION

Notes from our clients
  • Industry leader with fully integrated solutions
  • Innovative solutions
  • Easy to work with, flexible and responsive to our client’s issues
  • Go above and beyond
  • On time delivery with excellent customer service
  • Focus on Total Cost of Ownership
"From weekend press checks to after hours support, our sales representative's dedication to meeting our dynamic needs is impressive. In addition, your pre-press and press teams have done an excellent job in keeping things moving along...knowing that GMS has a real commitment to our success really means a great deal..." -- Emerson Industrial Automation

Why we are a good match?

  • Internal resources and superior expertise
  • Tailor solutions to fit client’s needs
  • Budgets fit to grow with results
  • Experience with a defined process trusted by customers 25+ years running
  • Comprehensive solution
  • Collaborative partner
  • Team focus
  • Client Experience

SERVICES OVERVIEW

INTELLIGENT DATA SOLUTIONS

Challenges

  • Data Intelligence - How do we use our data?
  • Personas - How to understand my customers?
  • Lifecycles
  • Customer Journey
  • Data Silos
  • Leveraging Data 1-1 Communication

GMS Solution to the Challenges

An experience technology team and tools that allow us to create a centralized database that augments learnings from the marketing automation processes.

Connectivity to customer’s data points, CRM, marketing and sales tools.

“We need to understand the customer experience and speak directly to the reader in a one-to-one, genuine way, while providing scalable and actionable solutions.”

DIGITAL & PRINTED OUTPUT SOLUTIONS

Challenges

  • Gaining expertise in the growing list of marketing channels
  • Managing the digital assets for all of the marketing channels
  • Maintaining brand standards across all channels
  • Managing multiple vendors
  • Scoring and tracking channel ROI
“Working with the many channels that are available to us in the marketplace, managing brand and corporate identities is more important then ever.”

GMS Solution to the Challenges

Our team offers a comprehensive set of output solutions with both internal and external partners.

We work with customer’s brand standards and apply them to all campaigns.

We support digital, mail, print, social, e-mail and fulfilment solutions

ROI and Analytics – We provide clients with comprehensive reporting and dashboard(s)

OMNI-CHANNEL MARKETING AUTOMATION

Challenges

  • Developing coordinated touch points and micro-campaigns that span multiple channels in a way that customers find informative and meaningful while maintaining your brand.
  • Working thru multiple corporate teams supporting the various marketing channels
  • Creating a strategy where all the marketing channels work in concert to support the overall goal
  • Calculating an ROI that represents the true value of the campaign
“Todays market has driven the need to create, execute, and manage Omni-channel marketing programs through applying complex "learning" techniques on leads with the help of marketing automation tools to stay ahead of their competition.”

GMS Solution to the Challenges

We work with the marketing leaders to develop a strategy that helps companies achieve their objectives and leverages their brand.

We offer a toolset that takes the data and delivers the right message using the right channel at the right time.

We provide a single dashboard to facilitate ROI reporting and campaign tracking across the multiple channels.

Our marketing automation tool brings together all the marketing channels into a singular campaign.

WEB SOLUTIONS & E-STORE FULFILLMENT

Challenges

  • Supporting sales and marketing tools to manage consistency
  • Facilitate localized branded collateral, while maintaining corporate brand standards amongst various output channels
  • Marketing support tools and supplies to user community
  • Customizable brand standardized material

GMS Solution to the Challenges

We have a development staff to support both custom web solutions and a web to print solution.

Our toolset allows companies to maximize their investment dollars to support their reseller network with easy to use tools.

Dashboard and reports including auto notifications of fulfillment activities

“The word is definitely spreading fast that GMS understands our brands, our customer base and how to create more targeted, cost-effective marketing programs. I received a special Excellence Contribution award due to my work with H1N1 as a result from transferring promotional fulfillment to GMS which resulted in significant savings on postage. So that was very exciting and I wanted to say I am very grateful to the team there for all your help!” Laura Chaney – Marketing and Public Relations Consultant

Catalyst Solution Platform

More B2B & B2C professionals are thinking about Marketing Automation and how to implement standardized, scalable processes for marketing planning, execution, and reporting. GMS offers internal support for managing the implementation and process of marketing — planning, budgeting, and performance management.

CATALYST

Catalyst is an integrated marketing communications platform, leveraging unrivaled marketing tactics and utilizing solutions that will help convert investments into revenue generating, results driven programs.

By identifying the targeted audience and uniting outdated marketing processes with digital and data driven technologies, our solutions provide what’s needed in today’s ever-changing marketing environment.

Why we are a good match?

  • Internal resources and superior expertise
  • Tailor solutions to fit client’s needs
  • Experience with a defined process trusted by customers 25+ years running
  • Comprehensive solution
  • Collaborative
  • Team focus
CUSTOMER TESTIMONIAL AND SUCCESSES
"The best looking parts catalog that I have ever seen. Hats off to you and your good colleagues who are responsible for this outstanding work...and for getting it out to us in plenty of time to mail to our customers.“ -- The Toro Company
Best of the Bullseye Award for Value and Production Innovation Print Segment
“Our lead-generating campaign is going great. We've appreciated the GMS/Catalyst team's leadership in getting the campaign from mind to market. This type of insight-based, direct-to-customer program is exactly what our program needs to generate volume and revenue.” -- M Health

GMS...END-TO-END MARKETING PARTNERSHIP

"We understand how, when and where to connect with your audiences." GMS

NEXT STEPS

Agreement to proceed

  • Identify Partnership Opportunities
  • Facility Tour
  • Additional Learning Sessions

Joel Thomson

952-838-3523 | joel.thomson@2gms.com

7500 Golden Triangle Dr, Eden Prairie, MN 55344

Credits:

GMS 952-838-3500 WWW.2GMS.COM

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