Be sure to align the vision you have for your school library media center to that of your principal's vision of literacy in the school. Don't forget to make sure both are aligned to the vision of your school district. As Achterman states, "The thoughtful creation of a literacy vision helps set priorities and informs the day-to-day decisions of the school librarian" (2010, 68). If your vision does not align to that of your school or district, it may be time to revisit your goals with all stakeholders to determine how to become aligned.
In order for stakeholders to see the value in reading, make sure they see how YOU value reading. Besides booktalks or sponsoring reading clubs, promote what you are doing through a blog or newsletter for your media center. Make sure to also promote and support various events related to reading. "Such activities provide opportunities for all members of the school community to experience how richly rewarding reading and writing can be" (Achterman, 2010).
In conclusion, as visionaries and advocates of our school library media programs, we must remember that it is our job to learn, share, collaborate, instruct, direct, and continue to build our program using technology as an enhancement to our methods.
Achterman, D. (2010). Literacy leadership and the school library. In The many faces of school library leadership (pp. 68-84). Santa Barbara, CA: Libraries Unlimited.