I remember struggling with the whole concept at first, but ending up being quite satisfied with my final result. It was, in the long run, important to me that I could use either the logo itself as mnemonic, or to extend the logo to include my company name in text. The logo needed to be recognizable as my brand, even without my full name attached.
To make things fresher for this project, I decided to use Adobe Post to create the social media version of my logo, for Facebook, Twitter and Instagram. However, when I tried to use already saved versions of my logo from Creative Cloud, I realized they were far too small, and the wrong aspect ratio.
Fortunately, I had originally had the foresight to save my layered file as a set of CC Library assets. While I could not bring CC Library assets into Post (yet), I was able to pull the mnemonic and text from the Library as individual, high resolution assets and place them in a Photoshop Mix document. From there, I could save the file to my iPad and then bring in the flattened PNG into Post.
The final logo for use in FaceBook or Twitter
The workflow I used this time around reminds me that I can do a good deal more, wherever I am, whatever device I am using, with Creative Cloud. It's true mobility for my creative spirit.
I have, for some time, also been using this logo design when I export images from Lightroom, as my watermark and brand identity. I've included one example below.
One example with the mnemonic and a simpler type style.
Creating an ePortfolio
I've been working on my eportfolio for years. Originally, it was Flickr, for my photography work. Other aspects of my skills were showcased on my web site, built using Dreamweaver, with some fleshing out by way of a Wordpress Blog. But then I discovered Behance, 3 years ago (I think) when Adobe bought the company. At first, I started using it simply so I could talk intelligently about it, but then some magical things started happening:
- I was getting noticed!
- People were leaving comments and appreciations
- I was discovering new forms of inspiration
- My creative needs began to increase, become more insistent
My eportfolio on Behance has evolved over time, to include not just my photography, but also tutorials, essays, musings on various topics. I believe it has become an essential, vital component of my digital brand. I think I'm a pretty prolific content producer on Behance; I have over 150 projects that vary from straight photography, to digital experimentation, to essays and tutorials. Unlike many photographers on Behance, I don't typically post single images, or images only; I typically post projects with 10 - 30 images and I tell the story of the project or shoot as well. I believe sharing those thoughts is as important as the final images. Sometimes, more important. There is a lot of great (photography, illustration, animation, design, pick-your-creative-genre) out there, and telling the story behind the photos - to me - adds a level of depth that the photos themselves cannot articulate, setting me apart from the crowd.
More recently, Adobe Spark has become an important asset in my digital storytelling. I can do things easily with Spark Page that I simply can't do in a Behance project - or can't be bothered to do in traditional HMTL.
I would posit that an eportfolio isn't just something needed by creative professionals or students in creative fields. My experience in education as both a teacher and a solutions consultant on the Adobe Education team has taught me that any and every student can benefit from creating an electronic portfolio.
I've included links to a few projects and stories that I thought might be of interest. Feel free to explore my Behance and Adobe Portfolio.
(Spark Page, cross-posted on Behance)
(Spark Page Story)
(Behance Project - essay)
Week 5 - Portfolio Assessment
Well, I finally got round to this assessment part. Frankly, it's been a long time since I assessed any student work in detail, but one of my work colleagues kindly allowed me to use her Behance Portfolio for my assignment.
I tried to keep the assessment short and sweet (and Spark Video did it's level best to remind me of this). I incorporated some video screen capture into the assessment as well, using the video capture feature of Snag-It. This made it easier to have a full screen-width of Donna's Behance page, whicle I added verbal feedback.
I took my time - or rather, procrastinated - doing this assignment. In part my delay was due to the fact I'm not teaching regularly anymore, and didn't feel I qualified to assess anyone. The other part was just finding the quiet time to pull it all together. But once I forced myself to get started, I began coming up with all sorts of ideas on how I could assess the work (the video screen captures, for example).
Week 6 - Digital Me Course reflection
I enjoyed this course a great deal. It forced me to consider updating some pretty critical personal content (my resume), and the gist of the course speaks to two very important concepts for me - personal brand and digital literacy. These are concepts that every teacher and student should be aware of and be actively involved in developing, in my opinion.
I liked the fact that this course was a "safe" place for all to experiment, try new things and gain deeper understandings of concepts as well as tools we might not use as often. I think it's a great confidence builder for those new to Adobe creative tools and I hope it opens the imagination for teachers (and students) on what is truly possible and how we can share and communicate in a variety of ways that go far beyond traditional paper and email.
I talk about this course to colleagues and - more importantly - to customers. Teachers, administrators, students - can all benefit from this low-impact exposure to Digital Literacy. I want to thank the teachers of this course and ALL of the wonderfully talented people participating in the course itself, as learners. Every one of you has given me an idea, a workflow, inspiration, to keep doing what I'm doing - only better.