My name is Marcos Piccinini. People call me Marcos, or Picci, or some unsavory things I better not put here. I believe that good ideas combined with hard work can do wonders, because when separate, they just won’t do. I've been working in comms since 1996, advertising since 2000 and in the US since 2015. Nice ride so far. Not stopping anytime soon.
Agencies: Grey, Ogilvy, Globo (Brazil) and JWT Atlanta (USA).
Clients: Shell/Pennzoil/Jiffy Lube, Marine Corps, U.S. Virgin Islands, Church's, Atlanta United, P&G, Coca-Cola, HSBC Bank, Glaxo Smith Kline, Zurich Insurance, 3M, Mercedes-Benz, Harley-Davidson, WWF, Globo and others.
Awards: Cannes Lions (1 Gold, 2 Silver, 8 shortlists), The One Show (Green Pencil, 2 Bronze, 3 Finalist), LIAA (1 Gold, 2 Silver), D&AD (1 Graphite, 1 Wood, 3 Finalist), Clio (Silver and Bronze) and others (ADDYs, FIAP, El Ojo, CCSP).
US Green Card Holder
The campaign evolved, and we could explore different aspects of the business, like the innovation behind every new menu item. Still providing the authentic feel, and the real deal in the content. No BS, just the truth and good food, together.
Once our voice and main message was established, we were also able to make simpler executions, with food and VO, and even try different tones, never fully departing from the successful formula: truthful insight, delicious food, great deals.