Adobe MAX & Edelman Social Recap January 2016

What have we done so far?

  • Social Strategy
  • Social Content & Community Management
  • Creative Social Content
  • Paid Media Strategy
  • Paid Media Execution

Social Strategy

What We Did

We developed a unique social strategy for the Adobe MAX brand, including social audience analysis, competitive landscape analysis, channel recommendations and social positioning. From our research, we developed content themes to inform creative and everyday social content.

Social Content & Community Management

What We Did

We develop weekly content for Facebook & Twitter and perform daily community management, including channel sweeps and community engagement.

Where We Started

Where We Went

  • Increased Facebook audience size by 33%
  • Reached 3.8 million people
  • Increased overall engagement by 66%

Creative Social Content

What We Did

We created four original videos to support our paid media campaign, driving page views, impressions and engagement.

Total Video Views: 1.2 million

Paid Media Strategy & Execution

What We Did

Created a sophisticated paid media campaign using Facebook and Twitter to promote Adobe MAX registrations and adobe.max.com. By driving over 50k people to the Adobe MAX website via strategic targeting and retargeting, the campaign helped the Adobe MAX events team exceed their registration goals.

The Numbers

  • Garnered 56,816 views of the Adobe MAX website
  • Reached over 5 million people
  • Drove 652,143 engagements with content

What's Next?

  • Higher impact creative
  • Ongoing paid media campaign
  • Leveraging influencer relationships
Created By
Amanda Mizrahi

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