Coaching for Literacy Overview
Mission: Coaching for Literacy (CFL) is creating a movement of coaches, teams and communities who fight for literacy by participating in awareness initiatives and fundraising efforts.
Success: To date, CFL has conducted 75 Coaching for Literacy Awareness Games with NCAA and NBA partners. We have partnered with more than 25 literacy organizations in 20 communities across 11 states providing direct support to more than 8,000 children.
Literacy Impact Approach
We support our partner literacy organizations with critical awareness and financial support. Our efforts focus on improving reading levels among third and fourth grade students due to this staggering statistic: "64% of American fourth graders read below grade level" (National Assessment of Educational Progress, US Government). Funds provided by Coaching for Literacy are invested in the following literacy tools:
- Summer Intervention - Reading over the summer is crucial to literacy growth. Summer intervention programs ensure that children who need to continue reading during the summer are doing exactly that.
- Embedded Programs - Embedded programs exist within many schools, libraries, and other institutions. These programs provide children with the extra attention they require to become better readers.
- Materials - Books and digital readers are key to teaching literacy. Unfortunately, materials in areas that struggle with literacy are scarce. We help provide the materials so kids can learn.
- Instructor Training - Effective instructors are a critical part of improving literacy rates among children. We provide funding to ensure that instructors are capable of helping children grow in their ability to read.
The Problem of Illiteracy
- 32 million American adults are functionally illiterate. (National Center for Eduction Statistics (2003), "National Assessment of Adult Literacy", US Department of Education)
- 19% of high school graduates cannot read at the proficient level. (National Center for Eduction Statistics (2003), "National Assessment of Adult Literacy", US Department of Education)
- Illiteracy costs the U.S. at least $225 billion annually in non-productivity among the workforce, crime and loss of tax revenue. (National Council for Adult Learning, Bureau of Labor Statistics, US Department of Labor)
- An excess of $230 billion a year in health care costs is linked to low adult literacy. (American Journal of Public Health)
- 85% of juveniles in the court system cannot read. (National Assessment of Adult Literacy, Department of Education)
- Among adults at the lowest level of literacy proficiency, 43% live in poverty. Among adults with strong literacy skills, only 4% live in poverty. (US Justice Department)
“The link between academic failure and delinquency, violence, and crime is welded to reading failure.” - US Department of Justice