The Pages Project Business Supported Content

The Signal is committed to covering the issues that are important to the community. As a local paper, The Signal is dedicated to comprehensive coverage of local news, politics, crime and day to day news coverage. The goal is to enhance our coverage of other subjects impacting the community. The Pages Project is business supported content on topics important to the community such as the environment, healthy living, veterans, education and technology.

Santa Clarita's #1 choice for local news.*

*Based on 2016 Santa Clarita Communications Department.

Executive Summary

Distribution Channels

The Signal is the only company in SCV that offers such a robust portfolio giving businesses a way to reach all demographics in the Santa Clarita Valley.

PRINT

10,000 local households

25,000 local readership

SOCIAL MEDIA

Over 70,000 followers

EMAIL

25,000 Local Opt-in Subscribers

www.SignalSCV.com

Significant Captial Investment to overhaul all Signal Digital components.

240,000 unique monthly visitors

1,000,000 monthly page views

MOBILE

The Signal's new mobile site is a lighter, performance optimized experience unique to mobile devices.

80% of website traffic is from a mobile device

VIDEO

20,000 viewers on each release (average)

ANNUAL COSTS

The cost for your sponsorship of The Pages Project is $1,000 per week for a minimum of 1x week per month.

There will be no advertising on the Healthy Living Page other than your business.

Commit to The Pages Project Integrated Campaign for a total of $68,000 and the Signal will assume all costs associated with video crews, talent, writers, photographers, artists, creative, equipment, marketing and professional fees.

  • Incorporate initial feedback into Campaign.
  • Finalize Campaign calendar and schedule.
  • Finalize Campaign sponsorship.
  • Begin to accumulate / write content.
  • Deploy email to 25,000 subscribers the day prior to the first release of ENVIRONMENT page.
  • Launch campaign.

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