Capitalizing on the global day for emojis, we introduced our starter pack of eight Brutmojis to Buckeye fans in July with resounding cheers for more, more, more!
CHECK THIS OUT: Many fans began tagging friends & family in comments to share Brutmojis...
BRUTMOJI EVOLUTION: YOURMOJI APP
Answering their calls, we expanded our collection to include a dozen additional Brutmoji designs through a "Fiestamojis" spin-off surrounding the College Football Playoff. We employed these new Brutmojis as a launching point to introduce an easier way for fans to share via the YourMoji app.
App statistics from Dec. 29 rollout through bowl game
78.4K total shares
11.3K users on iMessage YourMoji keyboard (iOS)
2.6K users on YourMoji app (Android)
BRUTMOJI EVOLUTION: SNAPCHAT STICKERS
Early in 2017, we broadened our Brutmoji reach to include Snapchat. We developed custom sticker bundles that fans can cut out, save and add to their snaps!
Combined stats from launches of each Brutmoji campaign on Facebook
4M people reached
40K link clicks
15K reactions, comments or shares
Combined stats from launches of each Brutmoji campaign on Twitter
21K engaged users
5K link clicks
Combined stats from launches of each Brutmoji campaign on Instagram
314K unique accounts reached
17K engaged users
63K page views
74.3 percent of visits greater than one minute
Average time spent: four minutes (OhioStateBuckeyes.com average is two minutes)
Further Brutmoji Expansion?
We set out to place an engaging, communicative, fun element into the digital space utilizing our popular mascot Brutus Buckeye. Our goal has been exceeded by leaps and bounds and we continue to explore expansion per sports seasons, holidays and other pertaining subject matter.