Hennessy x Carpe Diem - {6/24/2017} - ATL
Founded at the heart of Florida A&M University, Society Global LLC travels across the nation, capturing the essence of the sunshine state and the ambitious energy of some of the most influential millennials, to host one the hottest day party experiences around.
Society Global, LLC studies the current culture of creativity, talent, and urban enterprise to create a party atmosphere that emphasizes one of the mantras of this time-- make the most of every moment given.
Our supporters go by the name #DAYSNATCHERS: A NETWORK OF AMBITIOUS, TALENTED, AND EDUCATED MILLENNIALS WHO ALL SHARE AT LEAST ONE THING IN COMMON; THE DESIRE TO CELEBRATE LIFE, SUCCESS, & THE HARD WORK THEY PUT IN TO MAKE IT HAPPEN!
And that's exactly what our parties aim to do. Through strategic partnerships, valued resources, and an impeccable taste for culture, we've created Carpe Diem, a day party experience like no other.
AND WHEN WE SAY CELEBRATE WE MEAN CELEBRATE!
#SEIZETHEDAY
Event Details
- Carpe Diem: ATL
- Date: 06/24/2017
- Time: 4-10pm
- Venue: Suite Lounge 375 Luckie St NW
Target Demographic
Our parties are most suited for multicultural millennials between the ages of 23-37. They tend to be young professionals who are either well-settled into their respective careers or are successful pursuing their own entrepreneurial endeavors. We meet a wide range of people, ranging from Travel Enthusiasts and Music Lovers, to Business Accountants, Medical Professionals, and the modern "Techies".
Regardless of occupation, our attendants all share the same opportunity-seizing energy that makes our day parties not only a place to celebrate life but a place to network as well. We attract a variety of influencers that include: fashion trendsetters; visual, digital, and recording artists, millennial bloggers, social media influencers, musicians and DJ's, and community organizers and leaders.
Age Range:
- 21-24: 35%
- 25-29: 40%
- 30+: 35%
Gender:
- Female - 57%
- Male - 43 %
Ethnicity:
- African American - 66%
- Hispanic - 23%
- Caucasian - 9%
- Asian - 2%
Education:
- College Graduates - 73%
- Graduates Degree - 21%
- Some College - 6%
Social Media Engagement
Our partygoers and event influencers receive a high volume of organic impressions either promoting the event or recapping the event.
Channel Strategy
Society Global uses an Influencer Strategy to reach critical mass via social platforms. We also target and showcase groups/organizations celebrating major milestones. Society Global has over 100+ Influencers with multiple social media accounts promoting our events. Influencers must have 2,000+ followers/friends/connections on Twitter and Instagram. With Snapchat we’ve found that it is a powerful tool to make more meaningful personal impressions in a short timeframe for our brand and for our partners using geo-filters. We also have over 70K active and segmented email addresses and 18K phone #’s which we can use for text notifications
Just a few:
Brand Positioning | Past Sposnors
By sponsoring Carpe Diem, partners will be able to create an association between their brand and guests who enjoy our events, leaving a lasting impression and further strengthening brand affinity. Marketing to the Millennial and the younger generations must be driven by Multicultural (MC) insights, as younger age cohorts are already over 50% Multicultural.
Opportunity #1:
$2,000 - Complete event activation (POS Items, VIP Items, sampling, step and repeat, branding on available brands etc.) for Hennessy portfolio or selected products along with complete branding in all marketing campaigns (include the potential impression & reach we have). This package would also include only Hennessy product for select hour. Ex.. Hennessy served only for the hour of 5pm - 6pm.
Opportunity #2:
$5,000 - Complete event activation (POS Items, VIP Items, sampling, step and repeat, branding on available brands etc.) for Diageo portfolio or selected products along with complete branding in all marketing campaigns (include the potential impression & reach we have). This package would include a full 6 hours of Hennessy exclusively being served as the only Cognac.
Contact us:
- Email: Daysnatchers@gmail.com
- Phone: (850) 212 0089 or (352) 537 0112
Thank you for your time!
