Customer Centricity a customer-first adobe culture

THE PROBLEM

The customer's needs are difficult to communicate to the broad scope of Adobe

WHY? Adobe is a large company with employees focused on their various job functions

THE SOLUTION

  • Communication from employee to employee
  • Communication from customer to employee
  • Adobe culture

Promoting a more customer-centric approach from the beginning.

THE PLAN

Day 2 for New Employee: Customer-Centricity Day

  • Overview of Adobe's current footprint, which includes the Creative, Document and Experience Clouds
  • Experience-a-thon based on the customer journey

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