At the core of Hopscotch is "marketing". Hopscotch represents the shift in consumer behavior, online activity and platform specific targeting when it comes to effective marketing. Platforms such as Uber and AirBnB have truly shown the power of "platform" oriented mobile applications and websites. Hopscotch seeks to monetize various aspects of the mobile app as mentioned below.
Reoccurring revenue byway of Club Manager monthly subscriptions
As previously mentioned Hopscotch is a platform that benefits two market segment, one being club goers and the other being club managers. Club managers pay a monthly fee to be listed on the Hopscotch platform. Their monthly membership contributes to Hopscotch's overall marketing budget and app revenue. The more clubs and bars listed on the app the higher the reoccurring revenue.
Ad Revenue Generation byway of banner ad placement within the app
Taking a note from social media and app platforms such as Facebook, Instagram and Twitter, Hopscotch understands the potential of Ad Revenue generation. Facebook ad revenue will cross $23 Billion this year with no signs of slowing down. Hopscotch will focus on building it's user base through it's own marketing and branding efforts. The more users Hopscotch has the higher the ad revenue potential and the perceived value of the app as a whole. Hopscotch's platform will provide a home screen that allows users to search for clubs and bars. The search portion of the Hopscotch app will be open to both "confirmed" users with Hopscotch accounts and those who are simply interested in browsing the app. Banner ads will appear on the search screen along with the club and bar listings. Ads will also be able to be placed directly on the club profile of popular club venues in a ad share manner.
User Data Collection
One of the most important parts of Hopscotch's revenue generation process is data collection. Data collection byway of user's interaction with the app itself, user reviews/feedback and optional surveys will be the driving force behind data collection and Hopscotch being able to successfully monetize that data.
Branded and Sponsored Events
We plan on truly building a community and with that following comes brand recognition. Hopscotch will leverage brand loyalty through the hosting of branded events along with sponsors in an effort to not only further the name of Hopscotch but also further the profit potential of the app itself.
When users book entry into a venue using the Hopscotch app there is a portion of those funds that goes to Hopscotch in the form of a proposed transaction fee. We will use a third party payment processor to handle the payment transactions on behalf of Hopscotch without the overhead of creating such a system.