General Motors Alexis Taylor, Natalie Sicola, Nicholas Cutler, Jonathan musozo, adrianna wachter

Executive Summary

  • Mission and Vision Statement
  • SWOT Analysis
  • Economic Conditions and Demand Shifters

Strategy

  • Refining Brand Image through Marketing Vs. Acquiring a Tech Firm

What?

  • Collaboration with 10 international non-profits
  • Our New Mission and Vision Statement
  • Mission Statement, "to reach new consumers in all markets in order to give back to the communities that gave us a second chance."
  • Vision Statement, "to reach consumers all across the world and promote a people-focused business culture."

Why?

How?

  • Marketing

Human Resources

  • Staffing
  • Employee Moral

Finances

  • Current Position
  • New Strategy
  • Operating Ratios
  • IRR
  • NPV

Biblical Integration

  • Hebrews 13:16
  • "And do not forget to do good and to share with others, for with such sacrifices God is pleased." (NIV)
  • Philippians 2:4
  • "not looking to your own interests but each of you to the interests of the others." (NIV)

Conclusion

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