Facebook ad campaigns
Ad Campaign 1- In this campaign we would focus solely on getting people to LIKE YOUR PAGE. The more people that like your page, the more you have long term influence with those people. We would run several different ads at the same time to see what is most effective. Some of these ads may include a giveaway that you would provide.
Ad Campaign 2- In this campaign we would focus solely on Brand Awareness. We would create an ad that would target people based on their demographics and who you are trying to reach. This is the best way to target people that don't currently follow your brand. The goal is for them to see who you are over time!