Northwestern Medicine can extend their current brand campaign and target new Cardiovascular patients with a Blackhawks campaign on WGN-TV...where Chicago's Very Own Play.
Why Blackhawks on WGN-TV?
With Stanley Cup Championships in 2010, 2013, and 2015 the Blackhawks are NHL's modern day dynasty
Blackhawks television ratings remain strong year after year, averaging approximatley 243,800 total Adults per game
With a customized solution Northwestern Medicine can grab the attention of thousands of potential new patients- reminding themall that NWM has to offer.
Opportunities:
In-Game Feature:
WGN-TV can create a special "Player with the Most Heart" feature for Northwestern Medicine. During intermission NWM will receive a name mention, logo, and :05 billboard tied to the Player with the Most Heart for that game.
Live Read:
NWM will receive a :30 second LIVE READ IN GAME to remind viewers and Blackhawks fans why they should trust NWM for their cardiovascular expertise.
Virtual Signage:
NWM will receive high profile signage behind the net for one period during each road or home game! Exposure averages nearly 4:00 per period of regulation time. Virtual advertisers rotate in overtime and shootout period when viewership is at its peak!
Investment/Availability:
In-Game Feature:
1x Available per game; (7x 2016-2017, 20x 2017-2018)
$7,000/each
Live Reads:
1x Available per game; (7x 2016-2017, 20x 2017-2018)
$7,000/each
Virtual Signage:
Behind the Net 1x 2/4, 1x 3/25
$7,000/each