Revenue Excluding $5,000+ Donors
The above chart excludes donors whose highest personal contribution (HPC) is more than $5,000. It is important to analyze trends without large donors to evaluate how the balance of donors are performing. From FY20 to FY21, revenue from this audience increased 28%, an additional $2.4MM year-over-year.
FY 2021 Donor Replenishment
Donor acquisition and lapsed reactivation are vital to a healthy fundraising program. To maintain or increase the number of active donors, an organization should acquire and/or reactivate enough donors each year to replace those who lapse. In FY21, New and Reactivated donors combined more than offset those who did not give, to a net increase of 8,600 donors.