The Current State of Isms By: Chanelle C
As an ongoing issue in this world, people see various types of media that display images, videos etc that are way out of context. With these exhibits of stereotypical media being put out for all to see, it allows the world to view the manipulated versions of isms like sexism, homophobia and heterosexism etc. Most ads in todays world still pin point these patterns and allow it to continue on with out question.
The main message from the mens side of the advertisement is that they are able to make money in the attire they are wearing, while the female message from the ad is that they only seduce men and women in them. It clearly states that woman cant make money like men do, especially since a big name brand like Calvin Klein believes so, it must be true. There clothing is made for women so they please others, and cant actually make real money and have real paying jobs. No women would want to wear a type of brand that objectifies and wants women to solicit ate themselves, no matter how big they are. Questions I have for the company that produced this ad is: 1) Why do big big name brand companies like this think its okay to degrade women and make them seem like sexual objects instead of someone with value in society? 2) Even as women now a days are in high paying jobs with successful companies, they still get compared and get put below a man?
The overall message from this ad by the very successful eyewear company Ray Bans is that nobody should be afraid to hide who you are and who you want to be with, no matter what you are or the gender you wan to be with. We hear and see these videos of how people are against same sex relationships, but what does ones opinion really matter? It doesn't. Ray Bans has done an excellent job of crushing any sort of hatred towards homophobic people and their slurs. Clearly this company supports whatever its consumers believe in, because with the power of their products (eyewear) everything and everyone should be seen as equal and this ad does a perfect job of showcasing how they are for same sex relationships, and don't discriminate against it. Questions I have because of this ad are: 1) How many people will take a second look when viewing this ad? 2) With the backlash they received or will receive, when did it become wrong for a company to advertise something they believe in and are apposed to?
The understanding of this message powered by the newest president of the United States of America, Mr. Donald Trump. This advertisement shows how he plans on keeping America safe by keeping the population safe from the same sex relationship people. He doesn't want to involve himself or his campaign as he feels is it wrong. As a political leader, it is important to make sure that you are pleasing everyone and not bashing or showing hatred towards one particular beliefs or wishes. His ad promotes heterosexism and how he plans on keeping just this within the country, nothing else as he or his campaign will not tolerate it. Questions I have come up with since seeing this ad are: 1) Is it okay for someone with such power to be allowed to discriminate and put forth just one belief or want? 2) Why do those who aren't heterosexuals still vote for him and give him so much power?