The students' approach
First, the American Red Cross provided the student team with several resources to help facilitate the market research process.
The students then acquired and analyzed policies from a variety of organizations that had well-defined technology and cell phone policies, including government agencies, health care companies, and multiple Fortune 500 companies from various industries.
Their research provided the following insights:
- A decline in COPE (Corporate Owned Personally Enabled) policies is giving rise to an increase in BYOD (Bring your own device) policies, meaning lower costs for the company, especially in midsize to large companies.
- There is a common trend for companies to award a monthly stipend on a tiered basis.
- BYOD programs that come with a stipend create several benefits including high employee satisfaction, improved productivity, increased mobility and a reduced need for company IT support.