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Throwback Campaign: Year Four

As Darlington Raceway works to announce its 2020 throwback platform, the track will “throw it back” to the previous five years of its award-winning NASCAR throwback campaign to refresh fans of NASCAR and Darlington where the platform began and where the platform is headed.

#NASCARThrowback Year Four

In year four of its award-winning throwback platform, Darlington Raceway celebrated “Seven Decades of NASCAR” for its 2018 campaign.

The track announced the news on December 14th – on NASCAR’s 70th birthday, as on December 14, 1947, a group met at the Streamline Hotel in Daytona Beach about a discussion that later led to the officially formation of NASCAR.

The Throwback weekend honored specific moments in each decade of the sport’s storied history, many of which had occurred at Darlington Raceway. Taking the time to focus and recognize those special iconic memories in NASCAR over the past 70 years gave industry stakeholders and fans an opportunity to honor the sport in a variety of different ways.

“This is a tremendous opportunity for Darlington Raceway and the NASCAR industry to celebrate the sport over a seven decade period during our 2018 throwback weekend. We have been era specific the past three years, so we felt it was important to recognize the 70th anniversary of NASCAR with our ‘Seven Decades of NASCAR’ celebration next season and give the teams, sanctioning body and others a wider brush to paint a picture capturing memorable moments we might not have celebrated in year’s past.” – Darlington Raceway President Kerry Tharp

Best in Show

In accordance to the celebration of the Seven Decades of NASCAR, the competitors once again ran with special paint schemes that honored past drivers and sponsors in the industry.

NASCAR hosted their Best in Show fan vote for all 40 MENCS paint schemes. William Byron’s No. 24 Hendrick Motorsports Chevrolet took home majority of the votes as Byron sported Sam Bass’s “Hot Summer Nights” design that honored four-time premier series champion Jeff Gordon’s rainbow car.

Celebrating seven decades

In tribute to the 70-year history of NASCAR, Darlington Raceway focused on iconic occasions that occurred in the sport, many of which took place at the track Too Tough To Tame, including Ned Jarrett’s record-setting 14-lap victory in 1965, Rickey Craven’s record-setting photo finish over Kurt Bush in 2003, and Jimmie Johnson’s 2012 Bojangles’ Southern 500 win, which gave team owner Rick Hendrick his 200th career victory.

Brad Keselowski, driver of the No. 2 Ford Mustang for Team Penske, took home his first Southern 500 victory on the 69th annual running of the Bojangles' Southern 500 on Sept. 2, 2018.

2018 saw another successful labor day celebration for Darlington Raceway and preparations for their 2019 campaign were well underway to host another world-class event.

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Alexandra Aiello
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