SWOT ANALYSIS SUMMARY : I will continue to have low end prices for my clientele to stay comfortably, and insure that at every location we keep it to where all fees ar paid up front with no extra side fees. Also all locations will have vast amount of amenities and they will continue to keep those posted on a daily basis. We will work on making promotion more of a imparative thing to do making this our main focus would increase the amount of our clientele, and keeping our prices down and affordable so other resorts won't have an advantage over us. Including that we should hire more enthusiastic employees to help build our franchise. We are greatful to partner with Disney world, also hoping to expand our franchise globally will help us out, and also partnering with other companies to grow financially. To keep from having threats we will decrease the price in stay to be at least equivalent to the amount hotels and motels charge a night.