The Marketing Plan Chapter 12

The Marketing Mix -marketing tool to satisfy customers and companies objectives-choices to bring the product or service to market

Other Trade Shows

Marketing Objective = A goal that can be achieved within a set and expected time frame with resources -explains eh goal

Strategy = Draws from market research and includes the product mix plan to achieve maximum profit potential -explains the plan of how the goal will be met

Tactic = The advantageous action to meet the goals of a plan .It explains what detailed activities will achieve the goal.

Example: Beauty & France industry

  • Objective - Increase sales by 20% for ending in April (second quarter)
  • Strategy - Social Media Partnership
  • Tactic - Implement a free sampling program exclusively for industry bloggers
  • Detail - Work with social media beauty bloggers.Offer an opt-in "brand expert" membership that includes ongoing product samples and a buzz blog members will also receive a limited-time ,nominal discount on a single purchase to boost sales on full-sized product during the second quarter. The viral power of social media will induce sale from the blogger's community of followers.

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.