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School Meals  Marketing Toolkit

Marketing is one of the most effective tools for increasing participation in school meals. Given that this school year looks different than usual, many families, especially those who are new to need, may be unfamiliar with the school meals program and how to access it. Plus, with the switch from NSLP to SFSP/SSO back to NSLP and back to SFSP/SSO again, it’s likely that families are a little confused about what’s going on with school meals.

This toolkit was created to help you get the word out to families about meals available for kids.

It includes a variety of both ready to use and customizable assets—in both English and Spanish—to help you quickly and easily communicate with families. Scroll down for social media images, sample social media posts, flyers and more. You can also click on this hyperlinked table of contents for instant access to any section.

  1. Getting Started
  2. Social Media Images
  3. Sample Social Media Copy
  4. Flyers
  5. Customizable Letter to Families
  6. Sample Robocall Script
  7. More Resources

Getting Started

Check your school/district website to ensure that information about current school meal service is easy for families to find. Ideally, this information should be located on the website homepage. Make sure the information includes details about pick-up or delivery days, times and locations. Include other important and enticing details like what kids can expect to receive in their meal bags or boxes. It’s also helpful to include contact information for nutrition services so that families can reach out with any questions.

Get the Word Out About Free School Meals on Social Media

Post these images on your social media accounts to make sure families know about the benefits of school meals and that they’re available free/at no cost throughout the 2020-2021 school year. Pair the images with the sample social media posts below or with your own text.

Twitter Images
Click on any image, to expand, then right click and select save to desktop.

En Español

Click on any image, to expand, then right click and select save to desktop.
Facebook Images
Click on any image, to expand, then right click and select save to desktop.

En Español

Instagram Images
Click on any image, to expand, then right click and select save to desktop.

En Español

Instagram Story Images
Click on any image, to expand, then right click and select save to desktop.

En Español

Sample Social Copy

The sample social media posts are just examples. The messaging was developed to give you a head start. You’re encouraged to adjust the messaging to fit the details of meal service in your district. For example, that may include adjusting the age range or changing the wording from “all kids” if you’re only serving enrolled students.

Did you know (Insert School District/School) is offering FREE MEALS to all kids 18 and younger? Support our school nutrition staff while saving your family time and money. Learn more here (insert website)

Did you know (Insert School District/School) is offering meals at no cost to families for all kids 18 and younger? Support our school nutrition staff while saving time and money. Learn more here (insert website)

We’d love to see you! Our school nutrition team has been working hard to prepare meals for kids. Meals are available for all kids age 18 and younger. Pick up is easy-- just grab and go! Learn more here: (insert website)

We’d love to see you! Our school nutrition team has been working hard to prepare meals for kids. Meals are available for all kids age 18 and under. Pick up is easy-- just grab and go! Learn more here: (insert website)

Looking for a way to help? One of the easiest ways is participating in (insert district name)’s school meal program. When all families participate, it keeps the program strong for families in need. Learn more here: (insert website)

We know that kids need food to grow and learn. (Insert School District/School) has safe, nutritious and convenient meals available at no cost for all kids age 18 and younger. Learn more here: (insert website)

Participating in school meals can save families time spent grocery shopping and meal prepping. Just grab and go! Learn more here: (insert website)

Though this school year looks different than usual, we’re still committed to making sure our students have the nutrition they need to learn. Meals are available to students taking classes at school or at home. Learn more here: (insert website)

En Español

¿Sabía que (Insertar Distrito Escolar / Escuela) ofrece COMIDAS GRATUITAS a todos los niños de 18 años o menores? Apoye a nuestro personal de nutrición escolar mientras le ahorra tiempo y dinero a su familia. Obtenga más información aquí (inserte el sitio web)

¿Sabía que (Insertar Distrito Escolar / Escuela) ofrece comidas gratuitas a todos los niños de 18 años o menores? Apoye a nuestro personal de nutrición escolar mientras le ahorra tiempo y dinero a su familia. Obtenga más información aquí (inserte el sitio web)

¡Nos encantaría verle! Nuestro equipo de nutrición escolar ha estado trabajando arduamente para preparar las comidas para los niños. Las comidas están disponibles para todos los niños de 18 años o menores. Recogerlas es fácil, ¡solo tómelas y llévelas! Obtenga más información aquí: (insertar el sitio web)

¡Nos encantaría verle! Nuestro equipo de nutrición escolar ha estado trabajando arduamente para preparar las comidas para los niños. Las comidas están disponibles para todos los niños de 18 años o menos. Recogerlas es fácil, ¡solo tómelas y llévelas! Obtenga más información aquí: (insertar el sitio web)

¿Busca una forma de ayudar? Una de las formas más fáciles es participar en el programa de comidas escolares de (inserte el nombre del distrito). Cuando todas las familias participan, el programa se mantiene sólido para las familias necesitadas. Obtenga más información aquí: (insertar sitio web)

Sabemos que los niños necesitan alimentos para crecer y aprender. (Insertar distrito escolar / escuela) tiene comidas seguras, nutritivas y convenientes disponibles sin costo para todos los niños de 18 años o menos. Obtenga más información aquí: (insertar sitio web)

La participación en las comidas escolares puede ahorrarles a las familias el tiempo que dedican en hacer las compras y preparar la comida. ¡Solo tómelas y llévelas! Obtenga más información aquí: (insertar sitio web)

Aunque este año escolar es diferente a lo habitual, seguimos comprometidos en asegurarnos de que nuestros estudiantes tengan la nutrición necesaria para estudiar. Las comidas están disponibles para los alumnos que toman clases en la escuela o en casa. Obtenga más información aquí: (insertar sitio web)

Free School Meals Flyers

These flyers can be printed and included in meal bags or parent/caregiver packets. They can also be posted on school/district websites or included in emails to parents/caregivers.

Click on any image, to expand, then right click and select save to desktop.

Customizable Letter

To customize, click 'file' and then 'download', to access the file in an editable format like Word, or copy the text and paste into new google doc.

Robocall Scripts

Did you know (Insert School District/School) is offering free meals/meals at no cost to all kids 18 and younger? These meals are convenient, safe and nutritious. Support our school meals program while saving your family time and money. Learn more by visiting xxx.com/calling xxx-xxx-xxxx.

(Insert School District/School) is offering free meals/meals at no cost to all kids 18 and younger. Meals are available for pick up on day(s). We’d love to see you! Just grab and go! Learn more about pick up times and locations by visiting xxx.com/calling xxx-xxx-xxxx.

En Español

¿Sabía que (Insertar distrito escolar / escuela) está ofreciendo comidas gratuitas/comidas sin costo a todos los niños de 18 años o menores? Estas comidas son convenientes, seguras y nutritivas. Apoye nuestro programa de comidas escolares mientras le ahorra tiempo y dinero a su familia. Obtenga más información visitando xxxx.com/ llamando a xxx-xxx-xxxx.

(Insert School District/School) está ofreciendo comidas gratis/comidas sin costo alguno para todos los niños de 18 años o menores. Las comidas están disponibles para recoger el (los) día (s). ¡Nos encantaría verle! ¡Solo tómelas y llévelas! Obtenga más información sobre los horarios y lugares de recogida visitando xxx.com/llamando a xxx-xxx-xxxx.

More Resources

The No Kid Hungry Center for Best Practices has created a suite of resources designed to help you navigate meal service during the 2020-2021 school year.