Flavours of the forest
This year, JAVARA started working with P4F partner PT Alam Bukit Tigapuluh (ABT) based in Jambi, Central Sumatra to market wild forest produce.
ABT holds a 38,655-hectare ecosystem restoration concession in the 400,000-hectare Bukit Tigapuluh (Thirty Hills) landscape – one of the only remaining landscapes where elephants, tigers, and orangutans coexist. Over the last 30 years, around half of its forest has been lost to agricultural expansion and mining activity.
To support the restoration of the forest and the local communities who depend on it, ABT is developing sustainable businesses from the products growing wild in the concession. The forest is rich in flavour, and P4F is helping ABT explore markets for different wild products like Dragon’s Blood resin and wild honey.
Photo © RLU
The revenue from sialang honey could be transformative for ABT’s concession. They estimate that it could cover a third of operational costs – including the cost of their conservation efforts in the area – heavily reducing the amount of donor funding they’ll need to make it a success story.
ABT and JAVARA have strong conviction that their 30 Hills brand will be a hit on the market. And with early signals looking good, they hope to expand sales to produce up to five tonnes annually. Together, they hope to bring more ‘gourmet flavours of restored forest ecosystem’ to global consumers who want to play their part in making biodiverse ecosystems thrive.